Social Media Today

DECEMBER 14, 2019

Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.

Publishing 171

Publishing List Trends Facebook 171

Social Media Today

DECEMBER 7, 2018

Facebook is expanding its subscription program in order to provide another way for publishers to build and retain their audiences on the platform.

Publishing 150

Publishing Facebook Platform 150

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos. Do you have this yet?

Publishing 150

Publishing Trends Facebook Library 150

Social Media Today

APRIL 29, 2020

Facebook has published its latest earnings report, showing increases in users and revenue, though it's also warned that the impacts of COVID-19 are coming.

Platform 218

Platform Facebook Report Publishing 218

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook How To Publishing Analytics 119

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. And no, Facebook is not punishing you or your Page. Don’t panic.

Publishing 96

Publishing Facebook Authentication Overview 96

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Here’s a visual example of a Reel I’ve published… Objective. Placements.

Instagram 200

Instagram Facebook CPM Feed 200

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Social Media Today

JUNE 28, 2018

Facebook is expanding the capacity for publishers to offer subscriptions through Instant Articles - but many will remain hesitant, given the platform's algorithm shifts.

Publishing 101

Publishing Facebook Platform 101

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? Facebook Stories.

Social Media 136

Social Media Platform Instagram Feed 136

Social Media Today

NOVEMBER 1, 2018

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.

Report 160

Report Publishing Facebook Brands 160

Sherrilynne Starkie

NOVEMBER 18, 2017

Its pure propaganda published online with the deliberate purpose of spreading misinformation. And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

Social Media 283

Social Media Twitter Facebook Policies 283

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Social Media Today

MAY 5, 2020

Facebook has published its latest update on account removals due to 'coordinated inauthentic behavior' - or efforts to manipulate public opinion.

Platform 148

Platform Facebook Publishing 148

Social Media Today

FEBRUARY 23, 2021

Facebook will restore Australian news publisher Pages on its platform after the Australian Government added new amendments to its proposed Media Bargaining Code.

News 197

News Proposal Facebook Publishing 197

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files? That Facebook has a list of some 5.8

Social Media 172

Social Media Facebook Marketing Proposal 172

Social Media Today

JANUARY 30, 2019

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content.

Sports 142

Sports Report Engagement Platform 142

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. These real-time analytics platforms are among the most popular with news and content sites. Shareablee.

Analytics 240

Analytics Publishing Social Media Tools 240

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

Facebook 209

Facebook Report Campaign Apple 209

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

Social Media 225

Social Media Tips Marketing UGC 225

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

agora pulse

NOVEMBER 27, 2019

There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. Publish And Schedule Instagram Story Content. You can also publish and schedule Story content via push notifications. No scheduling.)

Publishing 105

Publishing Instagram Notification API 105

agora pulse

NOVEMBER 20, 2018

When you are creating content for multiple platforms, your content creation process can seem overwhelming. Though there are best practices that apply across all of social media, each platform is unique. If you want to really take advantage of all the platform has to offer, then it’s important that you customize your content.

Process 107

Process Publishing Tips Content 107

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 205

Activities Facebook How To URL 205

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. How to schedule Facebook posts.

HootSuite 145

HootSuite Facebook How To Template 145

Forbes Social Media

MAY 9, 2023

Meta has warned the Canadian government that it will pull news links from Facebook and Instagram if plans go ahead to make social media platforms pay publishers for their content.

News 95

News Instagram Content Facebook 95

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. I use the Facebook campaign name dynamic parameter for campaign name.

URL 210

URL Facebook How To Analytics 210

Forbes Social Media

APRIL 6, 2022

Canada has introduced new legislation compelling tech platforms such as Twitter and Facebook to compensate Canadian publishers for sharing their content.

Publishing 68

Publishing News Platform Twitter 68

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Sprout integrations: Shopify, Facebook Shops.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform).

Engagement 207

Engagement Video Facebook How To 207