Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. I recently changed mine to promote an upcoming Facebook webinar.

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

SEPTEMBER 12, 2012

It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Social media and Influencer Marketing Launch Strategies (episode 35). I'm joking but you get the point.

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Social Media Strategies Summit

SEPTEMBER 23, 2022

Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? So TikTok is still a comparatively under-utilized resource. Harvard College. Image source.

Education 163

Education Examples Content Nielsen 163

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. These factors will help you choose targeting strategies and platforms that will work best for your campaign—which ultimately determines your budget.”. Social strategy.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The Performance of 100 Icon Brands on Facebook [report]. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Stay N' Alive

SEPTEMBER 3, 2013

I am often asked, "will Facebook ever go the way of MySpace?" The truth is Facebook has been very good, like it or not, at not looking at current users'' needs, but instead anticipating the needs of future users, therefore fixing the Innovator''s Dilemma and ensuring their survival. This is when Facebook should feel threatened.

News 97

News Facebook Compete Nielsen 97

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 101

Examples Template Templates How To 101

Proactive Report

FEBRUARY 22, 2011

Are the 18 – 26 year olds over Facebook? Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel — 25 percent of collective time spent online. Niche Social Sites are Shaping Online Communication.

News 65

News Social Media Strategy Nielsen 65

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. No other channel can match this except for the ubiquitous Facebook. Content strategy. YouTube racks up over one billion unique visitors a month. Commentable.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

JANUARY 26, 2017

Facebook advertising doesn't work, YouTube is not as effective as TV, and so on and so on. Brands would (obviously) rather blame the channel and platform over their strategy, creative and execution. Two days ago, BloombergTechnology , posted an article titled, Facebook, Snapchat Deals Produce Meager Results for News Outlets.

Platform 40

Platform Nielsen Publishing Advertising 40

Convince & Convert

APRIL 19, 2016

The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition. Convince & Convert’s Influencer Marketing Strategy Services. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Convince & Convert

NOVEMBER 20, 2015

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Here’s the video version of my take on this , also ironically created on Facebook.).

Twitter 60

Twitter Nielsen API Patterns 60

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook. Email this to a friend?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Source: Nielsen Global Trust in Advertising Survey. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

NOVEMBER 15, 2013

via NissanUSA Facebook. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. What has over 1 billion users and is about to overtake Facebook ? Erich’s team is a conglomeration of in-house talent and agency support. ad spending is in Internet.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Convince & Convert

SEPTEMBER 27, 2013

Next year the video wall will include Vine, Facebook, and Instagram videos, as well. ” A promotion on Valentine’s Day last year gave a Lightning cupcake to anyone who checked in on Foursquare or Facebook. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

AUGUST 7, 2011

How much do you think we’d be talking about twitter followers or Facebook likes if how many you have wasn’t attached to your public profile like a goiter? We care about twitter followers and Facebook likes disproportionately not because of the power of the medium, but because we keep score in public.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

APRIL 22, 2019

The irony is that as omni-channel marketing becomes more complex the more difficult it becomes to create attribution model, which in turn makes strategy that much more important while at the same time making it very difficult to develop. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending.

Software 101

Software Marketing Analytics B2B 101

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. applications like Facebook, Twitter, Skype, etc. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 155

Social Media Radian6 Strategy SM2 155

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Provide one-click buttons that allow visitors to post content they like to Facebook, Twitter, Google Plus and other social sites. The reason? Just throwing a few keywords into a release won’t do the job. Follow me on.

Nielsen 68

Nielsen News WordPress Blogger 68

Pixlee

NOVEMBER 15, 2016

Data for click-through rates on Facebook ads show that user-generated content increases the click-through rates by 300%. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. It also leads to a 50% decrease in cost-per-click and cost-per-acquisition.

Content 41

Content UGC Loyalty Nielsen 41