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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

And yes…Web sites are “traditional” regardless of whether they are digital are not. In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. Email this to a friend?

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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Facebook ads and promoted stories. Tumblr’s promoted posts.

Nielsen 61
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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Facebook ads and promoted stories. Tumblr’s promoted posts.

Nielsen 40
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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Facebook ads and promoted stories. Tumblr’s promoted posts.

Nielsen 40
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The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

Doing it too aggressively in a non-commercial niche might not be the best option, but at the very least, you should have 1-2 opt-in boxes throughout your site. What you can learn from this: Use more than one opt-in box on your site. If it is irrelevant, there is good chance they will leave the site before exploring further.

Blogger 54
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours, on facebook it’s 3.2 59% are on Twitter, and 43% use a company blog for marketing.

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This Week in Social Media - 3/26/2013

Social Media Marketing

We've mentioned social TV before - and that its future lies with Twitter, not Facebook. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Tumblr now hosts more than 100 million blogs, containing over 44.6