Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Looking back at MySpace, it almost looks like pre-Y2k web Dev. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Social networks are not what they used to be. doesn’t it?

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. But as we head toward 800 million users on Facebook and we see stuff like this graph from Ken Burbary , we realize that we truly are in an age of “digital enamorment&#.

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You have 11 months to step up your social media game

Direct Marketing Observations

Yes, we all are using Facebook, and they are truly the exception to the rule. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. We just have a different name for it, it’s called social media obsolescence.

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When Familiarity Breeds Familiarity

Direct Marketing Observations

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. No matter how difficult it is.

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Should Your Social Networks Mingle?

Direct Marketing Observations

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. i.e. Facebook is family and friends. I don’t want my Facebook friends to receive my Twitter updates. Linkedin vs. Twitter vs. Facebook vs. Myspace. Twitter is your peer network.

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It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. billion users that Facebook has, have bailed due to the data breach?

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