Waxing UnLyrical

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. I really just want to check in and connect with my friends.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? pieces on Facebook? mobile app.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Facebook Instant Articles. Begin publishing.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. Employees may be social media mavens on Snapchat or Instagram, but less conversant with more business-oriented channels like LinkedIn or Facebook. A Reason to Speak.

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