The Realtime Report

APRIL 30, 2014

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). To compare total numbers, Facebook has 202 million monthly users in the U.S. However, user growth was disappointing for the platform.

Mobile 180

Mobile Statistics Advertising Report 180

The Realtime Report

APRIL 2, 2014

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177

Mobile YouTube Airlines Statistics 177

The Realtime Report

DECEMBER 20, 2013

Facebook: 1.15 via Facebook. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 In 2012 Facebook’s share of mobile ad revenues in the U.S.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

The Realtime Report

APRIL 9, 2014

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

Social Networking 178

Social Networking Mobile comScore Tumblr 178

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? Was the campaign successful, and will Facebook partner with other brands in this way? . ” The result?

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. com) during the Games came from search; Facebook was the top referring traffic source after search. million social media followers across Twitter, Facebook, Google+, Foursquare.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178

Mobile Video Content Survey 178

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

The Realtime Report

NOVEMBER 16, 2020

Video Content Tips for Facebook. Facebook is a platform that’s particularly heavily loaded with great video content, all being used to help accounts – be that personal or business – go viral and eventually build a profitable brand. This is because these creators may not know how to optimize their video for Facebook.

Video 172

Video Tips Content Facebook 172

The Realtime Report

JUNE 20, 2014

Facebook: 1.23 via Facebook. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

MARCH 27, 2014

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons.

Airlines 175

Airlines Mobile Wikipedia Survey 175

The Realtime Report

MARCH 6, 2014

Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information).

Mobile 164

Mobile Film Statistics Advertising 164

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

The Realtime Report

JULY 20, 2012

Facebook: 950 million active users. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Both of these numbers dwarf the click-through rate for Facebook desktop ads, at just 0.083%. via Forbes.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

The Realtime Report

MARCH 21, 2014

Facebook: 1.23 via Facebook. via Facebook. Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. has the greatest percentage of respondents using mobile as the primary way to access Twitter. billion monthly active users. via Reddit.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

The Realtime Report

SEPTEMBER 7, 2012

Facebook: 955 million active users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Why is Twitter seeing such success with mobile?

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

MAY 12, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Any social media updates that we missed? Let us know in the comments below.

Tumblr 170

Tumblr Mobile News Foursquare 170

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

JANUARY 31, 2014

Facebook: 1.19 via Facebook. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. billion monthly active users.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

DECEMBER 4, 2012

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.

Mobile 170

Mobile Research Products Survey 170

The Realtime Report

MAY 2, 2014

Facebook: 1.23 via Facebook. Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon. billion monthly active users. via YouTube.

Social Networking 170

Social Networking Mobile Tumblr Statistics 170

The Realtime Report

NOVEMBER 6, 2012

.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. ’ What do you think?

Mobile 168

Mobile Film Upcoming Campaign 168

The Realtime Report

JULY 25, 2014

Facebook: 1.32 via Facebook. Facebook Tops 1.32 The results are in from Facebook’s second quarter , and here are the highlights: the number of monthly active users rose 14% year-over-year to 1.32 mobile saw big gains, with mobile monthly active users rising 31% (to 1.07 billion monthly active users.

Social Networking 180

Social Networking Activities Tumblr Statistics 180

The Realtime Report

APRIL 4, 2014

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook. Facebook 26%. Do you trust Facebook?

Facebook 185

Facebook Privacy Statistics Survey 185

The Realtime Report

SEPTEMBER 3, 2012

Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Earn Points. Go (Loyalty) Cardless.

Loyalty 177

Loyalty Mobile Discount Foursquare 177

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. “It’s a really good way for us to do something that’s more youthful.

Mobile 156

Mobile Automotive Campaign Influencer 156

The Realtime Report

SEPTEMBER 28, 2012

Facebook: 955 million active users. Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. The #RLTM Scoreboard: Social Networking Stats for the Week.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

The Realtime Report

FEBRUARY 21, 2014

Facebook: 1.23 via Facebook. via Facebook. Facebook Acquiring WhatsApp for $19 Billion . Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. billion monthly active users. via YouTube.

Social Networking 167

Social Networking Tumblr Facebook SMS 167

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Retail 178

Retail Mobile Buy News 178

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram. .”

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173

News Adsense Social Media Facebook 173

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

The Realtime Report

JULY 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Related Stories Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Buy Now” buttons start appearing in Tweets. Is Twitter shopping finally here?

News 173

News Social Media Twitter Facebook 173

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. And have you checked out Facebook’s Paper yet? Any social media updates we missed?

Foursquare 150

Foursquare News Social Media Twitter 150