Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. Facebook said that Reach going forward will be determined by a page visitor who scrolls down and actually loads a news item. The first change has to do with how Reach is measured.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

MAY 3, 2013

Tweetdeck is dropping Facebook like a hot potato. Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. Social Media facebook Tweetdeck' A beautiful relationship has come to an end. That means they are going fully web-based. I say, go Tweetdeck!

Tweetdeck 93

Tweetdeck Facebook iPhone Notification 93

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Facebook marketing. It’s here and it’s time to start using it. And it’s just the beginning. Organic SEO.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

SEPTEMBER 10, 2013

Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day. Mobile marketing is a big thing, but social media advertising is even bigger. Are you going to join the movement?

Advertising 98

Advertising Social Media Patterns Mobile 98

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

JANUARY 9, 2014

You can also tweet information or share it on Facebook. Until then, QR codes are your best bet for mobile engagement. Mobile Marketing for Small Business clickable paper mobile marketing QR cpdes' I do like the features: Clickable images. A range of options after the click. Not any time soon, at least.

Mobile 98

Mobile Small Business Education YouTube 98

Small Business Mavericks

JANUARY 29, 2013

is planning a comeback in search, video, and mobile. has deep pockets, and if they continue to make smart acquisitions, then I think you’ll see them become big competitors against Google and Facebook. Its acquisition of Stamped – Stamped is a mobile app. According to this article at TechCrunch, Yahoo! In fact, Yahoo!

Yahoo 101

Yahoo Compete Mobile Google 101

Small Business Mavericks

JANUARY 29, 2014

Facebook Page Likes – Having a Facebook page isn’t enough. Mobile Engagement – How many of your website visitors access your site from a mobile phone? Facebook Shares – Just as retweets tell you how engaged your Twitter audience is, Facebook shares tell you how engaged your Facebook audience is.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Not only is it not going away, but it’s getting bigger and better.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

SEPTEMBER 21, 2015

It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). One place where video content has the power to reach more prospects, and which we know consumers are readily watching videos in large doses , is on their mobile devices. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

JANUARY 3, 2014

Copyright restrictions taken out of the picture, microvideos could be a great way to promote your brand on Facebook, Twitter, and Instagram. Video Marketing Flipagram mobile marketing Social Media' And it depends on whether Flipagram allows users to upload their own music along with their photos. What do you think?

Mobile 101

Mobile Library Issues Video 101

Small Business Mavericks

JUNE 28, 2012

Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Keep saying that Google+ isn’t competing against Facebook. But what will be the next Facebook feature they decide to add to Google+?

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

JULY 29, 2011

Will Google+ take over Facebook? Will mobile marketing outpacing video marketing? And online video looks to be a future force not to be reckoned with – in whatever format it takes. What’s next? Will social replace search as the preferred method of marketing online? Will VOIP become as commonplace as e-mail?

Mobile 156

Mobile Advertising Video Google 156

Small Business Mavericks

NOVEMBER 1, 2013

But moms with young children aren’t just talking to their friends on Facebook. This demographic is also more likely to access the Web from their mobile phones than the rest of the population. If you have a product that would appeal to that demographic, then the place you need to be is online.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

AUGUST 9, 2012

You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Think beyond Facebook. And work toward a video marketing strategy and mobile marketing strategy.

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

OCTOBER 14, 2014

Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). Behavioral/Mob. Personalization (8.4%).

Survey 102

Survey Aggregator Review Google 102

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. After all, when Facebook came out, Myspace was the preferred social media forum and, in the space of a few years, it took over.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. Twitter slowly declines into a niche social media tool aimed at the mobile market.

Google 98

Google Twitter Comparison MySpace 98

Small Business Mavericks

SEPTEMBER 13, 2011

Mobile websites. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today. Google+ (still in beta, by invitation only). Pay per click ads.

Hubpages 87

Hubpages Directory Marketing Tumblr 87

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

AUGUST 19, 2015

Mobile marketing. If you find yourself with a positive social media ROI but a negative Facebook ROI, for instance, you should either tweak the marketing strategy you have for Facebook or ditch it altogether, but you can’t determine that unless you know what is happening on that channel. Search engine optimization.

ROI 70

ROI Metrics Campaign Advertising 70