Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Facebook has taken that aspect of MySpace, and simplified and reduced the ability to create, and amplified the ability to connect and share- and 500 million people have embraced it. In the world of mobile, the evolution has been nothing short of dramatic.

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What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

Check Facebook. Thus, either the bar has been raised or lowered, depending on your outlook; and thus seeing someone being murdered on Facebook will be alarming and disturbing for a lot of people, or it’s just another day in our always-on, digital, mobile and social world. Then you go to sleep and you go to work.

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It’s Not About Social Anymore

Direct Marketing Observations

It might be easy to say and look to Facebook, but beyond the fact that they are still recovering from getting it handed to them during their IPO and though they are closing in on almost a billion registered users, there is no doubt that a wave of Facebook fatigue could be coming soon with an undertow of blowback from incessant sharing.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

There’s a reason why Twitter is killing Facebook in CTR rates. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. Get serious about mobile. Think of Wal Mart or Astroturfing. Focus on focus- Want to grow your product?

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush.

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Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies. But I do want to possibly buy your product.

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Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

Now add the mobile element to this and what you will see is a continuous explosion of mobile apps, mobile marketing, and mobile sites all geared towards our escalating migration away from the desktop. And it makes sense. Lastly, our online social connections will continue to become more ubiquitous and less assumptive.