Dave Fleet

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258
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Internet Trends for 2014 Report is a must read

Dave Fleet

Key early themes for me (from the first third of the deck): Decline of desktop: The number of desktop PCs shipped continues to decline, while mobile is accelerating. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions.

Trends 383
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Internet Trends for 2014 Report is a must read

Dave Fleet

Key early themes for me (from the first third of the deck): Decline of desktop: The number of desktop PCs shipped continues to decline, while mobile is accelerating. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions.

Trends 210
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. The (actual) year of mobile. 2015 was actually the year of mobile.

Mobile 105
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50 Great Apps for Your iPad

Dave Fleet

BBC News – Great mobile interface for catching up on the latest news. Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen. Instapaper – For all those posts you don’t have time to read in the office but want to later. Social Networking.

iPad 321
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? How did they track referrers, especially those two levels deep? Probably not.

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The risk of building your social media house on someone else’s land

Dave Fleet

Facebook killed a billion-dollar industry overnight when it ceased to allow brands to set custom-built tabs on their Facebook Pages as their default landing experience. Brands aren’t likely to run into the kind of issues that #45 has, but the underlying point remains. And they’re going to keep evolving.