Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. Why Facebook Ads are a lot like dating.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Lukas Treu : White papers. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As.

Press Release 100

Press Release Consultant Metrics Communities 100

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. What is attribution modeling?

Social Media 97

Social Media Marketing Newsletter URL 97

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). • Common success metrics reported from B2B social media efforts include increases in: • Website traffic. White paper downloads. New customers.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Choosing metrics for success. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

SEPTEMBER 2, 2016

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to Get Your Social Marketing Budget Approved (white paper). 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Earned, Owned an Paid Media in a Nutshell.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them.

Conversation 78

Conversation Template Templates Marketing 78

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! You should not, however, be limiting your social media efforts to Facebook and Twitter. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Social media. That much is a given.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. The company is active on Twitter, Facebook, TikTok, and Instagram. What metrics should we track to measure social media success? How often should we post? ChatGPT: [Output.]

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. White papers. Agencies should have a Facebook page, Linkedin page (for recruiting, if nothing else), and probably a G+ page too.

Content 129

Content Marketing Cost Metrics 129

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 15 Tips to Zoom Your Brand (white paper).

Brands 60

Brands Authentication Template Templates 60

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. …But Facebook Means Consumer Marketing. Facebook – 87%. LinkedIn – 78%. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Social posts for content (Facebook, LinkedIn, Twitter, Instagram, etc.). Possible white-paper (y/n). Content title (blog, video, etc.).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Social posts for content (Facebook, LinkedIn, Twitter, Instagram, etc.). Possible white-paper (y/n). Content title (blog, video, etc.).

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 7, 2016

Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Social media is so much bigger than a Facebook page or Twitter handle. How to Get Your Social Marketing Budget Approved (white paper). Is it the need for belonging? SoundCloud.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. See where to start and what you need to do next. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. Why not Facebook, Instagram, or Twitter/X? What is good content ? You should do the same.

Industry 146

Industry Social Media Biotechnology Marketing 146

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Diva Marketing Blog

FEBRUARY 24, 2011

For example, going back to the lawn care company, you might spend $280,000 on an extensive social media campaign that includes YouTube videos, Facebook promotions, Twitter updates, LinkedIn updates, e-newsletters and other social media tools. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

ProBlogger

JANUARY 30, 2013

Do you currently have 100 likes on Facebook , but would prefer 1000? To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. Knowing where you want to be should be the first step in your journey with content marketing.

ROI 40

ROI Content Buy Cost 40

Jon Loomer

AUGUST 7, 2018

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined. It’s important to note that this is an estimated metric.

Facebook 146

Facebook Metrics Campaign Analysis 146

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Some of these channels are native to the platform you’ll be advertising on, like Twitter, Facebook or Instagram Ads, or Google Display Ads.

Tips 98

Tips Content HootSuite UGC 98

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter. White papers. White Papers. White papers are most effective for B2B marketing.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

Mindjumpers

NOVEMBER 10, 2011

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Create a Content Strategy.

Social Media 111

Social Media Strategy Brands How To 111