Small Business Mavericks

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Which Marketing Channel Is Most Important?

Small Business Mavericks

Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today.

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The Many Ways To Link Your Social Accounts

Small Business Mavericks

It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another. Send Facebook to Twitter. Send Tumblr to Twitter. Send Google+ to Facebook. Send Twitter to Facebook.

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Online, It’s Think Vertical

Small Business Mavericks

Reading this blog post by Cynthia Boris at Marketing Pilgrim, a thought occurred to me. Cynthia is talking about Tumblr. First, what is Tumblr? Here’s what Cynthia said that got me to thinking: If you’re marketing to the under thirty, creative crowd, this is the place to be. This is marketing in the 21st century.

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Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions.

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Why You Should Restrict Your Own Activity Online

Small Business Mavericks

You want to join everyone you know on Facebook, then on YouTube and Twitter. You’ve added a LinkedIn account, a Google+ account, a Tumblr account, a Pinterest account, and then you have way to much to keep up with. You should first define your target market. It’s easy to get carried away. Join those, and only those.