Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Facebook and Twitter are now publicly traded, and they have shareholders to please.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. Even a tiny business can get a lot of bang for their buck out of a Groupon offer. If big brands start sucking up that premium space will there be room left for small business?

Foursquare 132

Foursquare Brands Retail Small Business 132

Janet Fouts

DECEMBER 2, 2011

For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet. There is no facility to add admins to a page (like Facebook) so you either create an account just for this purpose or share your user name and password with other admins. That’s the really sad part.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. They analyzed more than 5.7

UGC 87

UGC Report Social Media Nielsen 87