Direct Marketing Observations

JUNE 21, 2010

Generate leads and bring in new business using Twitter. Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Use Twitter to engage and support your customers.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Engagement?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 18, 2010

I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. 2) Create a Facebook page. I bet you already have a Facebook page anyway right? Facebook allows for you to connect with your customers. Well you know what? What…?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202