Ari Herzog

JANUARY 3, 2013

Technology has grown so rapidly that marketing has been able to take on a whole new form. Large corporations have been able to stick with the traditional television, radio, and paper marketing. With the increase in social media and technology, this has opened the window for small businesses to gain an edge again.

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Small Business Mobile Applications Loyalty 138

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Christine Green offers web designing services to small business owners. She is self-employed and uses Facebook to share industry articles.

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Facebook Loyalty Small Business Eventful 189

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I logged onto Facebook less.

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Meeting Marketing Avatar Flickr 168

Ari Herzog

DECEMBER 19, 2012

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system? Got a question?

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Comments Disqus Facebook Blogosphere 119

Ari Herzog

MARCH 15, 2012

Remember when marketing and selling were easy? I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” In marketing speak, we call that a big hot mess. The following is written by Erin Everhart. Yeah, me neither.

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How To Marketing Team Template 123

Ari Herzog

SEPTEMBER 16, 2012

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When he's not blogging, Ari helps brands improve their digital media marketing.

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Small Business Social Media Foursquare Survey 195

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways. Small business owners are not telling customers about the featured beer or the cost of eggs.

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Retail Social Media Small Business Compete 130