The Social Media Incubator

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Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? . What is a Facebook Page? .

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Facebook Gets a Fresh Look as News Service. This creative and entertaining campaign is something all marketers can learn from.

Marketing 179
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Branding Your Business Facebook Page

The Social Media Incubator

Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy. Here are just a few examples of branding a Facebook page.

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#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates. That being said, many are skeptical on the use of hashtags on Facebook. Facebook Online marketing Social Media News business marketing hashtags marketing Social Media social networking Twitter'

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. What does this mean for your online marketing strategy?

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play. Google Plus gone?

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. There’s no area where that’s more true than in Facebook advertising.

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