Social and Logical

article thumbnail

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

According to their Facebook page, research shows a connection between academic achievement and school cleanliness. .&# If the 2M views are reached by January 31,2011, Bounty will donate $200,000 worth of paper towels to schools in need of cleaning supplies.

Embedding 150
article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis).

Analysis 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Went Wrong With the Digital Death Campaign

Social and Logical

I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news. But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Behaviorism Helps Explain.

Campaign 170
article thumbnail

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

In social media, they would include our Twitter followers, Facebook fans etc. Numbers and marketing are always going to be inseparable. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. When nodes connect, they form clusters or hubs. becoming an influencer.

Strategy 150