Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. This practice of forcing a Facebook user to “like” your page in order to see content used to be the thing to do. It isn’t easy to keep up with all the tweaking and adjusting that Google and Facebook do with their filters.

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

JUNE 12, 2011

And no one knew that social media marketing would become as important as search. In fact, Facebook is now the most trafficked website online. I certainly do think that Chris Crum is on the right track when he talks about using Facebook for e-commerce. What do you see happening with Facebook in the next five years?

Facebook 161

Facebook Trends Engineering YouTube 161

Small Business Mavericks

JANUARY 5, 2012

Have you ever wondered where all those ads on Facebook and Twitter come from? Although some people may think that the advertising are interrupting the games they play on Facebook, or are just annoying. If you would like an ad on Facebook, you can log in to your account and go to the advertising link at the bottom of the page.

Twitter 173

Twitter Facebook Small Business Advertising 173

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Facebook marketing. Video marketing. Marketing is changing. And it’s just the beginning.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. They are also versatile.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

JUNE 21, 2011

Webinars can be powerful marketing tools. But with Facebook and Skype, online webinars can take on a whole new flavor. Consider this: Facebook and Skype have integrated. Facebook is the most trafficked website online. What that means is, there’s more than a fair chance that your target market is hanging out there.

Small Business 156

Small Business Facebook Instant Messaging Fashion 156

Small Business Mavericks

DECEMBER 20, 2012

If you still haven’t gone to the lengths of getting a Facebook page for your business, allow me to give you one more reason to go for it – Facebook Nearby. Facebook Nearby is a feature designed for Android and iOS devices, which makes it a mobile marketing opportunity extraordinaire. And what a service!

Facebook 87

Facebook Directory Hotels Foursquare 87

Small Business Mavericks

JULY 15, 2012

Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools. Show off what you’re doing – That’s what Facebook is for.

Facebook 129

Facebook Small Business Education Survey 129

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

Nielsen 122

Nielsen Facebook Trends Social Media 122

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Embedding posts allows you to take a Facebook or Google+ post and embed it directly into your content rather than simply saying So-and-So said on Facebook (or Google+). That’s great marketing and great exposure, if you can make it happen.

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

AUGUST 2, 2013

How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” Well, it won’t be long and you’ll be able to embed Facebook posts in your blog (or anywhere else). Social Media blogging facebook'

Embedding 98

Embedding Facebook Social Media News 98

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. Using Google+ does have search benefits that using Facebook doesn’t, but not by much.

Compete 101

Compete Google Facebook Social Networking 101

Small Business Mavericks

JULY 16, 2013

In June, Facebook announced that it would start supporting hashtags. The fact that you can click on hashtags means that you can search a hashtag for specific Facebook posts. The key to using Facebook hashtags is to pick something that is brandable. The key to using Facebook hashtags is to pick something that is brandable.

Hashtag 101

Hashtag Facebook Small Business Social Media 101

Small Business Mavericks

FEBRUARY 6, 2013

” If you’ve ever said that, or thought that, then Facebook’s Lookalike Audiences promises to be the tool you need. Who better to know what demographic you are targeting (or reaching) with your Facebook page than Facebook? Thinking about what this tool actually does, it seems intuitive. They have all eyes on.

Facebook 98

Facebook Advertising Features Tools 98

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. And there is.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

FEBRUARY 20, 2013

I’d suggest where to put your online marketing energies might be one of them. I think three things happened: The early romantic notions of social media being the marketing wave of the future died and Inc 500 companies started getting more realistic about their social media goals in particular and their online marketing goals in general.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

OCTOBER 9, 2013

Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. What’s popular?

StumbleUpon 107

StumbleUpon Content Facebook Small Business 107

Small Business Mavericks

SEPTEMBER 25, 2012

Facebook claims to be getting a billion searches per day without even trying. Facebook announced on Friday that you can now track your searches and delete them if you want. Privacy concerns aside, would a Facebook search engine change the landscape of search ? What would that do to Facebook’s relationship with Bing?

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

AUGUST 23, 2013

Earlier this month I shared with you the knowledge that Facebook was planning a way for bloggers and other content marketers to embed Facebook posts. Not all Facebook posts are embeddable, but many are. The best that I can tell, the posts that are embeddable are posts from Facebook pages, not posts from individuals.

Embedding 98

Embedding Facebook Small Business Blogger 98

Small Business Mavericks

JANUARY 24, 2014

Except, you shouldn’t expect that training to pay off on Facebook. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. These include: Marketers should focus on engagement. Social Media facebook social media engagement' No calls to action?

Facebook 107

Facebook Meme Case Study Training 107

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

Small Business 161

Small Business Facebook Case Study Press Release 161

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JUNE 28, 2011

Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Small Business Mavericks

NOVEMBER 1, 2013

At least, that’s what Experian Marketing Services says. But moms with young children aren’t just talking to their friends on Facebook. Does that change how you view online marketing? Will you change how you’ve been marketing to young moms? Social Media social networking target marketing'

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

MARCH 16, 2012

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. Images are important – the Facebook Timeline is heavy on images. Like your top image and About Us section, this is one of the first areas that users see when they arrive on your Facebook page.

Facebook 117

Facebook Reputation Price Review 117

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. Now, Facebook is moving in on the browser market. This is a big move.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

NOVEMBER 3, 2015

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? You can write guest content for other bloggers within your niche or that serve the same market.

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

JANUARY 15, 2013

Facebook already has several storefront apps, but Constant Contact is recommending another one. Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. She does quiet well selling her merchandise through her Facebook page.

Facebook 93

Facebook Buy SEO Tools 93

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. Facebook said that Reach going forward will be determined by a page visitor who scrolls down and actually loads a news item. The first change has to do with how Reach is measured.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

APRIL 26, 2013

Online marketing has increasingly grown since its inception in the early 1990s. Instrumental in that growth have been such sites as Facebook, YouTube, Twitter, and Pinterest. Facebook, however, has largely become a place where people share their images through their smartphones, giving rise to a whole new way of connecting with people.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

JANUARY 23, 2013

A few days ago, Facebook introduced Graph Search. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. On Facebook. I can see Facebook Graph Search being used this way and it could very well put a small dent into Google Search. You can sign up here. This is good.

Facebook 105

Facebook Travel Engineering Google 105

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Facebook 96

Facebook Case Study Press Release Small Business 96