Navolutions

article thumbnail

Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. How will my fans see my facebook page?

article thumbnail

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. Now, take a look at this electrical service company’s Facebook post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse.

article thumbnail

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Because the line between companies and people is thinner on Google+ than Facebook, you can even experiment with posting directly from your personal account. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse.

article thumbnail

Who’s Afraid of the Big Bad Yelp?

Navolutions

Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships.

Review 166
article thumbnail

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. Google owns the lion’s share of the market at 70%. The Elements of SEO. Search Industry Stats.

SEO 100
article thumbnail

Why Your Business Presence Has To Be Mobile Ready

Navolutions

Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. While it would be great to have the kind of website that viewers want to share on Facebook, the main goal for a local business’s website is to make a strong first impression, cover what you do best, and answer the most common questions.

Mobile 127