Mindjumpers

MARCH 25, 2013

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? What Facebook’s New News Feed Means For Brands.

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Guidelines How To Facebook Banking 206

Mindjumpers

AUGUST 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about?

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Facebook Foursquare GPS Smart Phone 251

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

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Sites Facebook Overview Guidelines 228

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. Brands have to realise that a huge quantity of likes on a Facebook page doesn’t necessarily amount to brand loyalty. For marketers to build a community and reach the Superfans, quality content is imperative. times more likes and 1.8

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Facebook Private Messaging for Brands.

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Report Brands Facebook Nielsen 274

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

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Facebook Patterns Retail Buy 260

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Facebook vs. Google+ [infographic].

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Web 2.0 Marketing Survey ROI 227

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

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Facebook Disqus Fashion Policies 220

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

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Brands Facebook Feed Feedly 229

Mindjumpers

FEBRUARY 21, 2012

Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. Facebook will bring Timeline to brand Pages this month in the U.S., Facebook Private Messaging for Brands.

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Brands Facebook System Conference 213

Mindjumpers

MARCH 25, 2011

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Similar Posts: Facebook Reveals New Changes On Platform.

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Questions Facebook Crowdsourcing Foursquare 267

Mindjumpers

JUNE 22, 2012

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page. Create a reason for people to participate.

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Facebook Transportation Campaign Study 267

Mindjumpers

OCTOBER 20, 2010

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. Urban Outfitters Likes Facebook.

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Campaign Facebook Technorati Social Media 223

Mindjumpers

MAY 10, 2012

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

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Facebook How To Feed Feedly 278

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. A challenge for global brands.

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Marketing How To Communities Guidelines 256

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

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Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Mindjumpers

OCTOBER 18, 2010

Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. The existing groups will continue to be supported by Facebook, but it is no longer possible to create the old kind of groups. Similar Posts: Facebook Reveals New Changes On Platform.

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Groups Groups Facebook Collaboration 243

Mindjumpers

MARCH 22, 2011

Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “ Starbucks “ This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. How Disney Reached 100 Million Page Likes on Facebook.

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Facebook Case Study Overview Social Media 258

Mindjumpers

JULY 19, 2012

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. How Will Timeline Work on Facebook Pages?

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Mobile Facebook Guidelines Study 261

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

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Hitwise Study Facebook Patterns 255

Mindjumpers

MARCH 18, 2011

Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile.

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Analytics Facebook Statistics Comments 249

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.

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Video Facebook Social Networking Disqus 229

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities. Similar Posts: Facebook Launches Questions.

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Research Questions Tools Facebook 219

Mindjumpers

NOVEMBER 1, 2010

Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc.,

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Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. Coca-Cola Turns Offline Moments Into Facebook “Likes&#.

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Applications Facebook Case Study Price 255

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. There are 3 essential factors that I find crucial in Disney’s Facebook success story.

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Facebook Community building Technorati Communities 277

Mindjumpers

JUNE 28, 2011

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions. The new Facebook page. Incorporate iframes.

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Facebook Questions Notification Applications 261

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. The more people share your content on Facebook, the better Edgerank will you achieve. .

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Engagement Facebook How To Eventful 277

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success.

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Report Content Nielsen How To 242

Mindjumpers

MARCH 2, 2011

Tweet “American Idol”, which is one of the most popular television shows in the US, has made it possible for fans to vote for the best performers through Facebook. However, Facebook has now made it possible for them to launch this initiative. Only fans with a registered Facebook account in the U.S., Puerto Rico and the U.S.

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Facebook Wireless Social Media Engagement 245

Mindjumpers

NOVEMBER 8, 2010

Tweet Now, with even more than 150 million active mobile users on Facebook, the development of Facebook mobile has gone very fast. More and more users have joined the platform, and together with the constant introduction of new applications, it keeps attracting more individuals to Facebook mobile. Facebook Places Explained.

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Mobile Facebook Technorati Social Networking 207

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. All the check-ins were then added to a leaderboard on a Facebook app.

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Campaign Airlines Facebook Case Study 248

Mindjumpers

JULY 31, 2012

Tweet As recently announced on the Facebook Developer blog , Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared.

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Facebook Sites Study Feed 174

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Keep in mind that the less people want to be at work, the more they are on Facebook. Facebook Real-Time Ad Targeting. Post towards the end of the week.

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Facebook How To URL Retail 279

Mindjumpers

AUGUST 20, 2010

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.

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Video Facebook Social Networking Disqus 203