Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active?

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint'

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Facebook is the world’s largest social network. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Oh what a difference four years makes. Image: Vincenzo Cosenza. social media social media globally'

Social Media 50

Social Media Facebook Marketing 50

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Facebook to introduce additional targeting for page posts – have you ever wished that you could send a page update to a. subsection of your fan base?

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 27, 2013

This goes for both personal and marketing communication. Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JUNE 28, 2011

This year’s edition includes some great stats including: 93 % of marketers use social media for business. If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google. I love the Socialnomics videos from Erik Qualman.

YouTube 42

YouTube Social Media Video Google 42

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint'

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

DECEMBER 9, 2010

Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. A full writeup on the change can be seen over on Effective Student Marketing. Update: Facebook has reverted to their old settings. Hopefully it helps you out in educating your fans to maximize the interaction.

Brands 31

Brands Privacy Policies Education 31

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Is your marketing message too good to be true?

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers? Thanks in advance and catch you next week.

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. Image - Archangeli.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

SEPTEMBER 14, 2012

Facebook, I suggest that you do it now. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. It was unchartered territory that even PR pros couldn’t grasp.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

MAY 17, 2011

Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image. To me this is just Citibank talking out of both sides of their mouth while also screaming at the top of their lungs that they were the first to market with a CEO fan page.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JUNE 10, 2013

Think about it, have you ever read Apple or Facebook terms of use when setting up an account or getting an update? <You It could have been avoided, but hey when has marketing ever been honest? Marketing amazon.com bait and switch DirecTV ea sports gotcha madden 25'

Sports 45

Sports FAQ iPad Mobile 45

Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

APRIL 11, 2011

I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. When you hear the statistics about the percentage of people that check their Facebook account before they even get out of bed, sadly, that would be me! We haven’t seen very much money come in from this so far, but I think it has huge potential.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 29, 2011

Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JUNE 10, 2011

There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook. Social media’s slice of the marketing pie – This post takes a look at a number of results on marketing spend on social media – definitely worth peeping out.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. Sure CEOs should know what is going on within their company and marketing or communications department. Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. 0 are on Pinterest.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JANUARY 19, 2012

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38