Debbie Weil

DECEMBER 14, 2011

My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. With the new $79 Kindle in every pocket and purse, and the ability to read Kindle books on smartphones, iPads, computers and in the iCloud, an eBook is a marketing tool that your fans will pay for.

eBook 158

eBook iPad Publishing News 158

Debbie Weil

AUGUST 22, 2011

In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. Surprisingly perhaps, change has been slow.

Travel 127

Travel Consultant Publishing News 127

Debbie Weil

AUGUST 22, 2011

In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. Surprisingly perhaps, change has been slow.

Travel 127

Travel Consultant Publishing News 127

Debbie Weil

JANUARY 20, 2011

His speakers are a stellar line-up including Technorati’s CEO Richard Jalichandra ; Scott Monty of Ford; ProBlogger’s Darren Rowse ; Copyblogger’s Brian Clark ; Douglas Karr , co-author, Corporate Blogging for Dummies; Mari Smith , co-author, Facebook Marketing; Jay Baer , co-author, The Now Revolution and more.

Conference 89

Conference Technorati Banking Eventful 89

Debbie Weil

SEPTEMBER 24, 2010

So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. But with the ick factor not a concern, corporate blogs are an awesome tool for networking (especially when turbo-powered by its new best friends Facebook and Twitter). Then another.

Blogroll 156

Blogroll Blogger Guidelines Company 156

Debbie Weil

JANUARY 27, 2011

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. over Facebook and Twitter. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Basically, it works like this.

Findability 119

Findability Meme URL Course 119

Debbie Weil

JULY 7, 2011

SME also pushes out updates on the new stories via Twitter and Facebook. Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. If you completely eliminate the marketing messages, they can receive the content as a gift. So what’s the revenue model? You do the math.

Social Media 124

Social Media Case Study Sample Samples 124