Facebook and Marketing - Social Media Informer

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

System

System B2B Facebook Marketing

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation

Conversation Facebook Guidelines B2B

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands

Brands Facebook Guidelines Conversation

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Marketing needs to be more Adaptive!

B2B

B2B Marketing Data Influencer

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B

B2B Marketing Mobile CPM

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. The true value of a Facebook fan is Zero until you can monetize them.

CPM

CPM Facebook Buy Cost

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. So try to direct them to someplace on your Facebook Fan page.

Facebook

Facebook Syndication Tips Marketing

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Advertising

Advertising Facebook Adwords B2B

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook

Facebook Applications Yahoo Social Networking

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tim Kassouf the Director of Marketing at G.1440 Tim Kassouf the Director of Marketing at G.1440 Tweet This!

B2B

B2B Advertising CPC Marketing

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing

Marketing iPad Applications B2B

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform

Platform Facebook CPM CPC

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Moreover, marketing has become so deeply entwined with technology. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality.

Marketing

Marketing Conference Fashion Mobile

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

JANUARY 6, 2011

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).

Facebook

Facebook Discount How To B2B

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Creating conversations, not messaging. “We

Conversation

Conversation Marketing Apparel Tourism

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tweet This!

B2B

B2B Social Media Marketing StumbleUpon

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing

Marketing Adwords Mobile Social Graph

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising

Advertising Crowdsourcing Facebook Case Study

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

B2B

B2B Marketing StumbleUpon Patterns

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook.

B2B

B2B LinkedIn Marketing StumbleUpon

5 ways to use social media for solution marketing

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. The answer is always a bit different depending on the product or service. So there you have it.

Social Media

Social Media Jive Marketing B2B

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Facebook. Enter Simon Sinek.

B2B

B2B Marketing Airlines StumbleUpon

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Jive

Jive Facebook ROI Social Media

Five Ways Facebook Can Get You Fired!

Buzz Marketing for Technology

AUGUST 18, 2009

You are about to see a number of real-life case studies about Facebook. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay. Tags: Social Networking Facebook social media.

Facebook

Facebook Case Study eBook Social Networking

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast

Quantcast Data comScore Microblogging

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B

B2B Social Media Radian6 Tweetdeck

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers. Visit [link] to learn more.

B2B

B2B Marketing Hosting Reputation

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media

Social Media Marketing B2B StumbleUpon

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Tweet This!

B2B

B2B Social Media Marketing Survey

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing

Marketing Adwords Mobile Social Graph

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Facebook. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This!

B2B

B2B Engagement Marketing Sentiment

7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

JUNE 25, 2009

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. Tags: Social Networking Facebook.

Facebook

Facebook eBook Social Networking Platform

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Facebook. Let me explain ….

B2B

B2B Curation Communities Marketing

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

B2B

B2B Platform Social Media Marketing

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Share this on Facebook.

B2B

B2B Content Marketing Syndication

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Facebook. Share this on Linkedin.

Influencer

Influencer B2B Marketing Wikipedia

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B

B2B ROI Communities Marketing

Going Mobile with B2B Marketing

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Share this on Facebook. Tags: Advertising Buzz Marketing Mobile. Tweet This!

Mobile

Mobile B2B SMS Marketing

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Facebook.

B2B

B2B Content Marketing StumbleUpon

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Facebook. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B

B2B Social Media Marketing Sample

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.

Data

Data Facebook Forums Video

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B

B2B Marketing Loyalty StumbleUpon

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Facebook. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Tweet This! Share this on Reddit.

B2B

B2B Mobile Marketing Foursquare

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing

Marketing StumbleUpon Digg System

Buzz Marketing for Technology

Will Facebook replace your B2B Marketing email system?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Trending Sources

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Changes in B2B Marketing — Mad Marketing TV Ep 13

11 B2B Marketing Predictions for 2011

How much is that Facebook Fan worth anyway?

5 Tips for Optimizing your Facebook Marketing

Facebook Advertising for Dummies (Wiley)

Facebook can’t be stopped and here’s why!

1:1 Social Advertising in B2B Marketing

The Marketing Technologist: Time has Come!

Could Facebook become a Lead Nurturing platform?

The Social-Shake-Up: A New Breed of Marketer is Coming

HOW TO: Grow your Facebook Page by 17% in 1 week!

Chatbots: The future of conversational commerce and marketing

Social Media – is it really mainstream in B2B Marketing?

10 BtoB Marketers Predictions for 2010

Generating a Buyer Persona with Facebook Advertising

The 4 C’s of B2B Marketing

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

5 ways to use social media for solution marketing

B2B Marketing needs a stronger Why

Why 2,000 Facebook Likes Won’t Save Your Job!

Five Ways Facebook Can Get You Fired!

Why Your Marketing Needs Real-Time Data

Social Media Listening for B2B Marketing

More B2B Marketing on Mad Marketing TV — The After Party

The 4 P’s to Social Media Marketing

Social Media Budget Ratio in B2B Marketing

10 BtoB Marketers Predictions for 2010

Creating Engagement in B2B Marketing

7 Ways Facebook will Change your Life!

B2B Marketing needs to Curate a Vibrant Community

How to Choose a Social Media Listening Platform for B2B Marketing

B2B Marketing Content: Lure or Lasso?

Influencers vs Advocates in B2B Marketing

B2B Marketing: Trust + Community = ROI

Going Mobile with B2B Marketing

In B2B Marketing: Content is Media

Social Media Lead flow in B2B Marketing

Use Facebook Data to Unlock Consumer Affinity

B2B Marketers Fate Rests in the Hands of a Few

Going Mobile with B2B Marketing – Part II

Closed Loop Marketing – still a long way to go

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