Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I logged onto Facebook less.

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Ari Herzog

JUNE 20, 2012

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Please continue reading Reviewing 10 Restaurants on Facebook and leave a comment if inspired. But which restaurants are doing a great job and which need help?

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Ari Herzog

SEPTEMBER 3, 2011

In an effort to reach out to people I know in real life to be my Facebook friends, and cognizant people take their time logging into the site and responding to friend requests, I sent 20 requests inside of 10 minutes. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors.

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Ari Herzog

DECEMBER 19, 2012

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system? Got a question?

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Ari Herzog

DECEMBER 22, 2011

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. Related articles you may enjoy: Insights of Facebook Fans Liking My Pages.

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Ari Herzog

JULY 11, 2012

Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. Please continue reading Why Facebook Will Be Right Back and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question?

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Ari Herzog

SEPTEMBER 22, 2011

Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). Ari Herzog provides social media marketing and editorial services.

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Ari Herzog

JUNE 9, 2011

If you are looking for a viable channel to grow your email list, look at Facebook. Creating an opt-in box for your page is easy, but successfully getting people to subscribe through Facebook takes a well rounded strategy. The perception of the Facebook page has changed since the introduction of the “Like” function. Wanna Bet?

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Ari Herzog

OCTOBER 19, 2011

I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Rather, I’ll bet Facebook the system marked me a spammer for sending so many messages to non-friends in a short amount of time.

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Ari Herzog

JUNE 16, 2011

It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. I won’t be surprised if I see calls to action in Facebook ads and it’ll probably serve as a reminder that I can do more.

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Ari Herzog

NOVEMBER 2, 2010

First of all , Facebook is a social network but it’s only for people to connect with their real friends. Citing a 2007 interview by founder and CEO Mark Zuckerberg, Augie Ray points out : Facebook [has] been quite clear that the social network is for facilitating real and firm relationships and not making soft, virtual ones.

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Ari Herzog

SEPTEMBER 18, 2011

This is why we understand the power of being Facebook friends. If you are inspired to add a comment with your thoughts, please visit Why Facebook Friendships Make Sense in your browser. Ari Herzog provides social media marketing and editorial services. Why Facebook Button Counts are Wrong. But liking a page?

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Ari Herzog

FEBRUARY 20, 2011

With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. The contest was announced two weeks ago as part of a longer article interviewing co-author Dan Zarrella why he researched a book about Facebook marketing strategies.

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Ari Herzog

AUGUST 8, 2011

. “When people give their opinions or ask questions, they should take responsibility for this as adults, and this should be done using their real names,&# said the mayor at a press conference announcing his city’s migration from their traditional website to Facebook. Insights of Facebook Fans Liking My Pages.

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Ari Herzog

DECEMBER 22, 2011

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal [.] Thank you for reading!

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Ari Herzog

NOVEMBER 15, 2010

Six years on Facebook and three years on Twitter taught me a valuable lesson: social networking sites are about more than being social and can be the impetus for business, income, and relationships. Maybe facebooking and tweeting have nothing to do with it, but they might. Related posts: Facebook Twitter and LinkedIn – The Truth.

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Ari Herzog

MARCH 15, 2012

Remember when marketing and selling were easy? I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” In marketing speak, we call that a big hot mess. The following is written by Erin Everhart. Yeah, me neither.

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Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. I invited friends and industry colleagues to join and participate.

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Ari Herzog

JUNE 6, 2011

Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers.

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Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? As long as you have a mobile device with GPS identification and the ability to visit a website, you can play.

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Ari Herzog

MARCH 12, 2012

The above screenshot is taken from one of my Facebook friend’s walls. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. Say you like your gym’s Facebook Page.

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Ari Herzog

SEPTEMBER 22, 2011

There is a Facebook application which grades your level of friendship in accordance to the number of times you interact. If you are inspired to add a comment with your thoughts, please visit When You Are Graded as a Facebook Friend in your browser. Ari Herzog provides social media marketing and editorial services.

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Ari Herzog

JUNE 4, 2010

million more on Facebook , let alone 11,000 fans of an unofficial Twitter club, @fansofmetallica. Market to your fans and they will love you. Share pictures and videos, if even to say hi, and they will come out en masse. -- Thank you for reading Marketing To Your Audience at AriWriter. Marketing Paper Towels: TV vs YouTube.

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Ari Herzog

APRIL 17, 2020

For several days, without consuming any news and after unfollowing anyone on Facebook or Twitter who shared the news, I introduced new behaviors into my life. “Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. One morning, I stopped everything. No more NPR.

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Ari Herzog

SEPTEMBER 14, 2010

When I wrote an article 14 days ago about accepting all Facebook friendships , I shared why I made that change. Or, at the least, take a break as I did. -- Thank you for reading Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts at AriWriter.

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Ari Herzog

DECEMBER 19, 2013

Do you remember when brand pages on Facebook had fans? ” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. About three years ago, Facebook changed the rules. New marketing materials were created at great cost. We became likers.

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Ari Herzog

JULY 31, 2020

Readers turned to social media, especially Facebook. Dan goes a step further by linking to Facebook posts at the bottom of his posts. At the bottom of this post about nonprofit marketing techniques after the pandemic , there is an option to fill in some fields and write whatever you want her and other readers to see.

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Ari Herzog

JULY 29, 2012

This photograph is from John Deere's Facebook page. But the company tweets at @JohnDeere and also promotes a Facebook page — and the terms of use of both social networking platforms allow anyone over age 13 to create an account. When he's not blogging, Ari helps brands improve their digital media marketing.

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Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. Join their Facebook community to learn news about their events, products, and people. How Flextronics Met Me.

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Ari Herzog

JANUARY 12, 2016

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I’m not specifying Facebook. Don’t get me wrong.

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Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? That Facebook page I created for ariherzogdotcom? If you want to interact with me on Facebook, click the follow button in the top right of my profile.

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Ari Herzog

APRIL 14, 2014

At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Same story on Google+ and Facebook. I don’t look at every list every time I use Facebook; but I peruse through the lists, on average, more frequently than I scroll through the bigger news feed.

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Ari Herzog

MARCH 31, 2015

Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. I say: Befriend people on Facebook and connect to people on LinkedIn using the same rationale as Twitter. These are who Facebook and LinkedIn refer in their descriptions.

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Ari Herzog

OCTOBER 31, 2013

If everything is set up correctly, a link to this post should be automatically published to profiles of mine on LinkedIn, Facebook, and Twitter. Related Stories Explore Digital Media on Facebook Saying Goodbye to Digital Marketing: Meet the New Me How WordPress Comments are Evolving. Let’s see… Is it working?

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Ari Herzog

FEBRUARY 10, 2011

Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” They all seemed to be obsessed with ‘pimping out’ their Facebook and/or Twitter page. And this doesn’t apply for just Facebook pages.

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Ari Herzog

MARCH 13, 2012

They launched their Facebook page last month and already have 200 people who like them. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. The advertising market showed me the ad because they wanted to raise awareness about feminine products. Women are dishing it up.

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Ari Herzog

AUGUST 28, 2011

Given that Facebook rewrote the definition of friendship, what does it mean to you if I am your friend? I want Facebook to represent the people in my life. Because I am happily active on Facebook and LinkedIn, I sometimes think about deleting my Twitter account. LinkedIn MySpace Facebook Twitter Time. Why do I follow you?

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