Akamai Marketing

JANUARY 1, 2015

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. The curve ball here might be Facebook. Facebook may make it easier for small businesses to create interactive experiences within Facebook. Rather, the social media team will be comprised of the best communicators within each department.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Facebook is not a strategy. But let’s start with the basics. Platforms are TACTICS.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

OCTOBER 4, 2011

View more presentations from Akamai Marketing. Facebook. I’ve started a list of things that I am grateful for that I have because I am a refugee: 10 Things I Enjoy Because I am not a Refugee. Unlike so many causes, a small donation to their efforts can make a huge difference. Let’s add this to our list.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 7, 2011

Will it replace Facebook? I think it will be DIFFERENT from Facebook. I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that. I think its a brilliant integration of Google’s products. I really couldn’t say.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 13, 2011

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Specifically, I’d like to hear from you about the following issues (but feel free to share more or less). Do you expect brands/companies to respond to you when you mention them either directly or indirectly?

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

DECEMBER 21, 2012

You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” But here’s the other key: don’t let the tactics drive the KPI’s, make the tactics drive the KPI’s. Especially in social media, we often see the tail wagging the dog in this way.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. I always try to thank everyone who gives the shout-out love (there’s that casual use of the “L&# word again.)

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 12, 2011

Doesn’t work both ways: It would be awesome if when I saw a link shared by someone else I could share it to Twitter, Facebook or LinkedIn from Trunk.ly and it would attribute the link source appropriately. Overall, I like Trunk.ly and can see a use for it.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 1, 2011

Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. A new tool that is pretty cool in that it shows you people who unfriend you on Facebook (only on personal Facebook Pages, no Business Page functionality yet) is Better Facebook: [link] for business FB accounts… Thanks!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. The audiences on your Facebook, Twitter and G+ are different. Excitement to me, by the way, is measured largely in conversation around the post.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

MAY 24, 2011

Every once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

Tools 138

Tools Analytics Features Twitter 138

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” How can we use social media to support existing mediums and marketing channels? Don’t let your social media program live in the dark and don’t let your other marketing initiatives live without social media.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

OCTOBER 28, 2012

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Response agencies really should be incorporating listening to the tweet stream and public Facebook posts into their process. Is Twitter today’s warning siren? I wasn’t alone.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JUNE 26, 2012

Imagine if you had to get three or four layers of approval before doing a Facebook post. They’ll worry less about what their employees are saying on their Facebook pages, because they will have empowered and excited their best advocates: their staff. I’d be less than enthusiastic too. But it can be done.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

NOVEMBER 22, 2011

Now, if we could only match those darn Facebook conversations, we’d be golden. Including Top tweets and Facebook Page posts. Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. Discovery: Here you can sort your followers in different ways.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 17, 2014

Facebook is less wide open, limited mostly to people I actually know in real life, you know, my Mom and my high school classmates. I’ve made some great connections on both networks that I wouldn’t have otherwise. Unless there is a compelling reason NOT to, I’m happy to connect with most people in both those places.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176