Adam Cohen
NOVEMBER 1, 2010
Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Share this on Facebook. Tweet This!
Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
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Adam Cohen
NOVEMBER 1, 2010
Forget “interruption marketing” for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Let’s face it.
Adam Cohen
JANUARY 13, 2015
Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. For the first time, more than half of all online adults 65 and older (56%) use Facebook.
Adam Cohen
JANUARY 13, 2015
Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. For the first time, more than half of all online adults 65 and older (56%) use Facebook.
Adam Cohen
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Share this on Facebook. Tweet This!
Adam Cohen
MARCH 30, 2011
They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. The New Marketing Funnel (48).
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