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The Small Wins From Social Media

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There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. Following are three small and simple ways to win at social media that will deliver a long-term connection and plant the seeds for much deeper loyalty and engagement: Blogging. It''s the small things.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

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The Marketing Agency Of The Future

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It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). loyalty program. loyalty program.

Marketing 100
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How to Fix Your Social Media Marketing Strategy

Convince & Convert

The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Loyalty and retention? Step 4: Select Success Metrics. Step 1: Build an Ark. Nobody should “own” social media strategy in your organization.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social media: What lies ahead? by iMedia Connection.