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The Marketing Agency Of The Future

Twist Image

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Nothing more.

Marketing 100
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The Small Wins From Social Media

Twist Image

There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. It''s not just about social media marketing, either. You could look at other individual channels (like Facebook, Google + , Instagram , Tumblr , LinkedIn , etc.) It''s the small things.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr. Empire Avenue: A third way?

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The complete guide to online social listening

Sprout Social

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Simply put, its user base is not exactly friendly to businesses or marketers.

Reddit 100
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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Loyalty and retention? Only after you know why you’re active in social at all, and how you’ll measure social media strategy success, should you turn your attention to the “how” of Facebook, Twitter, Tumblr, and the rest. Get more content like this, plus the very BEST marketing education, totally free.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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How to Use Instagram to Expand Business Reach

Rebekah Radice

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Post your Instagram photo to Facebook. If not, now is the time. Book launch.

Instagram 132