Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Success was measured in clicks and likes rather than relationships and loyalty.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet. Evolve the coupon.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

APRIL 14, 2013

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Facebook famously let go of the human editors curating their Trending Topics section in favor of the newsfeed algorithm. It doesn’t drive customer loyalty.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. Sradick So how do we fix that?

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116