What does social media success look like?
Jeff Esposito
JUNE 29, 2011
Increasing customer loyalty. Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Increasing brand awareness. Generating new product ideas. Increasing purchase rate. Saving money.
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