Jeff Esposito

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What does social media success look like?

Jeff Esposito

Increasing customer loyalty. Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Increasing brand awareness. Generating new product ideas. Increasing purchase rate. Saving money.

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Don't burn bridges

Jeff Esposito

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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