Direct Marketing Observations

MAY 25, 2011

What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder.

Loyalty 207

Loyalty Brands Products Facebook 207

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

OCTOBER 25, 2010

It started with this: It is a good post in Adweek about how food marketers are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. It’s sort of a Groupon approach but with a twist. Not always but.&#

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152