Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

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Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

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Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

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Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

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Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

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Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

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Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

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Sherrilynne Starkie

NOVEMBER 16, 2013

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

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Oktopost

OCTOBER 26, 2022

It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Meet Melinda.

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Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

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Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Here’s how to use hashtags effectively on each of these platforms, so you can optimize your social media strategy. How to Use Hashtags on Facebook. Facebook is a bit different when it comes hashtags.

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Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

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B2B Social Media Strategy LinkedIn 136

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. There are over 4,500 LinkedIn members today.

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Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. You want to follow my thoughts on digital strategy , blogging, and internet best practices. LinkedIn in 2013. You can like Digital Me right now.

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Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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LinkedIn Analytics Metrics Overview 52

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. This way, you can track your progress and adjust your strategy as needed. Build a measurement strategy.

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Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. million LinkedIn: 7.6

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Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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Webbiquity SMM

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Here are a few tips that will help to boost your company’s profile on LinkedIn. Using a common banner image and messaging across social media platforms reinforces your brand, and helps your company page “pop” on LinkedIn.

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Later

MARCH 11, 2020

It’s official: LinkedIn Stories is coming! LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. million Facebook: 15 million YouTube: 17.6 million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Instagram: 10.3

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Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

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Myrland Marketing

FEBRUARY 1, 2022

I am often asked by clients which invitations they should accept or extend on LinkedIn. Various Reasons To Accept or Extend An Offer To Connect On LinkedIn. They might be business development, LinkedIn, podcast, content, or virtual presentation skills advisors and coaches (wink, wink) , so you would like to learn from them.

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Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

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Strategy Banking Metrics Travel 209

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Facebook: 255K YouTube: 12.1K LinkedIn: 10K TikTok: 957.6K Let’s take a closer look at Stanley’s social media strategy. And behind this apparent miracle is a stroke of online marketing genius. Instagram: 741.7K

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Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

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Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Carrie is active on LinkedIn , posting on average at least a couple of times a week. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Josie frequently shares polls on LinkedIn. Everywhere!

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Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Here’s why.

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SocMed Sean

JANUARY 8, 2014

In previous posts, I’ve covered items like: Buying Facebook/Twitter friends and followers Auto-Direct messaging Liking your own status updates This weeks comes focuses on those folks who surf LinkedIn profiles and choose to display themselves as anonymous. Take off the mask, be social, share who you are. –Sean.

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Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. This is not Facebook or Instagram. Join relevant groups.

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Oktopost

OCTOBER 23, 2018

One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […].

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Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

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Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Clearly, any social listening strategy is only as effective as the keywords you track.

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Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Influencer LinkedIn B2B Industry 88

Hootsuite

NOVEMBER 9, 2020

We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. Don’t throw your TikTok marketing strategy out the window just yet. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

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