Small Business Mavericks

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More LinkedIn, Less Facebook

Small Business Mavericks

In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. 1, many companies realized that they could benefit from the business focus of LinkedIn more and the consumer focus of Facebook less. What happened? As an outgrowth of No.

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The Best Five Social Media Websites For Meaningful Comments

Small Business Mavericks

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. Like LinkedIn, you can find some very useful conversations taking place on Google+.

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Networking For Small Business – Facebook, Twitter or LinkedIn?

Small Business Mavericks

Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? There is an interesting article on The Next Web highlighting the demise of local social media due to the dominance of Facebook.

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Why LinkedIn Sponsored Updates Make Sense

Small Business Mavericks

When Facebook introduced sponsored posts, people got upset. Businesses started their Facebook pages with the understanding that their followers would see their posts, then Facebook announced that only a certain percentage (a small percentage) of a page’s followers would see those posts. Understandably so. It seemed unfair.

LinkedIn 101
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Optimize Your LinkedIn Efforts

Small Business Mavericks

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Get LinkedIn Premium features for less — who doesn’t like a bargain? Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Put LinkedIn testimonials on your website.

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Promoting A Small Business Blog Through Social Media

Small Business Mavericks

Facebook and Twitter are too obvious areas. Promoting your content on Facebook only takes a minute or two as do many of the social bookmarking services. Promoting your content on Facebook only takes a minute or two as do many of the social bookmarking services. The real key is in your target audience.

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Facebook Rules The SMB Social Media Roost

Small Business Mavericks

A recent survey shows that Facebook is the king of social media for small businesses. Why is Facebook so effective for small businesses? That’s 83% who say that Facebook has any level of effectiveness. But look at the numbers for other social media services: Video sharing - 14% and 23%, respectively.