Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Lots of social media news out this week and here’s a summary of the top five stories you need to know. To access Creator Studio, you must have an Instagram business account, an Instagram creator account or a Facebook page. New services listings on LinkedIn. Linkedin is helping SMBs promote services.

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

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New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. Here’s how to endorse LinkedIn connections. A LinkedIn member can suggest additional skills to those listed as well.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Four new features for LinkedIn. followers .

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

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March 28: this week in social media

Sherrilynne Starkie

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Facebook starts testing nested comments, sound notifications | Digital Trends. More powerful LinkedIn search promises better results. Gartner: Fake social media reviews.