Direct Marketing Observations

JANUARY 17, 2019

In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. Absolutely.

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Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JUNE 21, 2011

For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You quit because, you see nothing gained and you claim that social media does not work. Plateau #1.

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Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate.

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Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. How to Fail at B2B Social Media.

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B2B Social Media Case Study Consultant 180

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. But have you ever really looked at who you’re connected to on Linkedin? You know what I use Linkedin for? Let’s take stock really quick. Job seekers and recruiters.

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Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

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Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

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