article thumbnail

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a social ad?

LinkedIn 107
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52
article thumbnail

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

ROI 164
article thumbnail

The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273
article thumbnail

The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

article thumbnail

Increase Content Marketing ROI by Stopping These 8 Bad Habits

Pam Moore

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. The risks of building your business on rented land such as Facebook and Instagram. Need to achieve a higher ROI on your digital and social marketing efforts? In this 30 minute podcast you will learn: .

ROI 78