Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Don’t just set up a Facebook brand page. It’s true. Even from your Google+ profile.

Brands 101

Brands Facebook URL SEO 101

Small Business Mavericks

NOVEMBER 22, 2011

A recent survey shows that Facebook is the king of social media for small businesses. Why is Facebook so effective for small businesses? That’s 83% who say that Facebook has any level of effectiveness. LinkedIn – 10% and 24%, respectively. I think there’s an interesting study here. Evidently so.

Social Media 93

Social Media MySpace Facebook Small Business 93

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. Like LinkedIn, you can find some very useful conversations taking place on Google+.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

JUNE 17, 2013

Are you taking Facebook and LinkedIn for granted? Think about Facebook or LinkedIn ten years from now. What if, during the redesign, Facebook takes away the ability to create groups and build pages? Social Media facebook LinkedIn Myspace' It seems that MySpace may be plotting its own early demise.

Data 101

Data MySpace LinkedIn Groups 101

Small Business Mavericks

MAY 24, 2012

Facebook and Twitter are too obvious areas. Promoting your content on Facebook only takes a minute or two as do many of the social bookmarking services. Promoting your content on Facebook only takes a minute or two as do many of the social bookmarking services. The real key is in your target audience. Where are they?

Small Business 168

Small Business Social Media Tumblr Module 168

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. Google+ is almost two years old. This is head-scratching.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

JANUARY 24, 2012

Having a Facebook page is becoming a must and for many businesses, a Twitter account as well. Google’s +1 will become a go-to place and for professionals; a profile on LinkedIn is also a big help. Monitor the most popular social networks from one screen, engage prospects, and build deeper relationships.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Things got a bit crazy as Facebook Rankings continued to change their rules. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

AUGUST 11, 2011

It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. It will soon add Google+, Facebook pages, Yelp, Posterous, WordPress.com, and Quora as networks that it tracks for its users.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

APRIL 14, 2012

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. Perhaps I’d spent too long on Facebook. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

JANUARY 8, 2013

Share to LinkedIn, Google+, Facebook, and Twitter. Next, build a Facebook and a Google+ page for your brand. As you blog, share your blog posts once daily to your Facebook and Google+ pages. Then share those on your Twitter, Facebook, Google+, and LinkedIn profiles. If you have images, share to Pinterest.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

OCTOBER 2, 2011

Already, social media marketers have broken off into Facebook and Google+ camps. Still, Facebook has a good foothold on social media users who are just there for the party. We could be entering the Facebook-Twitter-Google+ world. Will Google+ replace LinkedIn as the third most useful service for business owners?

Google 93

Google LinkedIn Social Media List 93

Small Business Mavericks

JULY 17, 2012

If you think people are happy using Facebook, then you just aren’t in touch with reality. According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Facebook scored a 61. These social networks all scored 64, 63, and 69, respectively.

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

DECEMBER 7, 2011

Start a fan page on Facebook. Almost everyone is on Facebook today, or Twitter, or LinkedIn. You can post your blog to several websites that will send your blog to many areas of the internet. You will have people reading about your business from half a world away. Once again, post something every day about your business.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

NOVEMBER 2, 2012

Facebook marketing. All you have to do is look at the rise of smartphone sales to know that as more and more people begin to hold these little devices in their hands, what it means to you and me is an opportunity to promote our businesses to the very people who are looking for them and stand just around the corner. Organic SEO.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

NOVEMBER 27, 2011

That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn. They might have created a YouTube account and a Facebook page. They may have even started answering questions on LinkedIn. Oh, they may have had a Twitter account three years ago. But what they done for themselves?

Social Media 107

Social Media Consultant Hashtag LinkedIn 107

Small Business Mavericks

NOVEMBER 7, 2011

Is it Facebook? Currently, that position is held by Facebook. For others, it might be Facebook or Twitter. Who’s going to win? For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

JUNE 19, 2015

A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic. But don’t spend time on Facebook when you should be networking on LinkedIn. This is very important.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 19, 2015

A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic. But don’t spend time on Facebook when you should be networking on LinkedIn. This is very important.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

SEPTEMBER 5, 2012

Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. Moments is something like the Facebook Timeline, but it takes “your most important content” from all of the networks Klout measures and adds it to your profile.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

JUNE 5, 2012

You can be at Facebook, Twitter, LinkedIn. If you do it right, you can win new customers and make old clients happy with just a little effort. Don’t be pushy! Forget the venue for the time being. It really doesn’t matter. What matters is that you use social media as a strategy. Set some goals and measure them.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

SEPTEMBER 24, 2012

It can be Facebook, Twitter, LinkedIn, whatever. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. And there is. I recommend starting with ONE social media website. Which one doesn’t matter.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

DECEMBER 27, 2012

Repurpose e-newsletter articles for social media – Take one article from your e-mail newsletter and share it on your Facebook page and your LinkedIn account. (Be Either include the Buy Now button on Facebook or link to the conversion page. Be sure to tweet them as well).

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

DECEMBER 30, 2013

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. LinkedIn delivers a lot of traffic to B2B sites.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. But the rest of the results of the survey are quite interesting.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

OCTOBER 22, 2011

You can’t do that on Facebook, Twitter, or LinkedIn. Google+ is easy to use. With Google+’s Circle sharing feature, you can add hundreds of new people to your network with one click. Your friends and family may not be on Google+ just yet, but I think in time they will be. How many more reasons do you need to try Google+?

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

SEPTEMBER 7, 2011

Don’t tweet the same things you Like on Facebook or share on LinkedIn. Use Twitter for building relationships. Use @mention whenever you have a specific user in mind. Don’t tweet useless or frivolous messages. Only tweet one link at a time. Manage your tweets with an app like Seesmic Desktop or Tweetdeck.

Tweetdeck 173

Tweetdeck Tips URL Hashtag 173

Small Business Mavericks

SEPTEMBER 8, 2011

If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares. Danny Sullivan of Search Engine Land posted yesterday about the half-life of a tweet and Facebook share. Building Links With Twitter. 15 Tips For Making The Most Of 140 Characters.

Engineering 98

Engineering YouTube Twitter LinkedIn 98

Small Business Mavericks

OCTOBER 14, 2011

Facebook Like – No matter what type of business you have, a Facebook Like button on your web pages is a near necessity. With Facebook being the most trafficked website online, you are bound to have quite a few site visitors who use it and will Like your stuff.

Delicious 87

Delicious Technorati Digg B2B 87

Small Business Mavericks

JULY 8, 2011

Your Facebook wall. LinkedIn Answers. Google Alerts. Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? You should. Blog Catalog. Google Wonder Wheel. Google Trends. Twitter Trends. A simple encounter with the different or extraordinary can often be turned into a blog post.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

DECEMBER 15, 2011

Social media sites like Facebook, Twitter, Myspace and others is standing at 16%. At the same time, the survey also suggests that 70% of all small businesses do use Facebook over any other social media like Google, LinkedIn, Yahoo and Myspace just to name a few. The proof is there.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JANUARY 17, 2014

You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website. Social Media – Social media websites present a unique opportunity for online marketers.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

SEPTEMBER 16, 2011

You could promote your content through Facebook, Twitter, LinkedIn, Klout, Foursquare, YouTube, and every other social media giant out there and do just fine. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary. No keywords necessary.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

OCTOBER 11, 2012

Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. Acknowledgement Of A Problem – Yes, you will have complaints about your business on your Facebook page, on Twitter, and who knows where else? In fact, you can use it for a number of purposes, including customer service.

Social Media 110

Social Media Reputation Discount Issues 110