Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. LinkedIn has added lookalike audiences to its ad offerings!

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LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

FEBRUARY 15, 2018

Linkedin introduces Salary Insights on jobs. Salary Insights is a new way for LinkedIn users to explore compensation details on open roles. Facebook Launches new Lists feature. Facebook is introducing a new feature for posting status updates, called Lists.

Analytics 249

Analytics Report Google Notification 249

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo. Facebook growth continues to slow. — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. LinkedIn now lets you ask for a referral. Facebook introduces new shopping features. Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie. Follow List. Embed List. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Facebook removes content from Russia and Iran.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MARCH 28, 2013

Facebook starts testing nested comments, sound notifications | Digital Trends. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. More powerful LinkedIn search promises better results. Related posts: Does Facebook affect your brain? Smarter search.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

MAY 12, 2013

LinkedIn Turns 10. Ten years ago, I co-founded LinkedIn in my living room with the mission of connecting the world's professionals to make them more productive and successful. Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline "Relationships matter."

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Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. How Canadians use Social Media. Canadians love social media.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

JANUARY 23, 2019

The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. It’s graphic design in a snap! Click here to get your Snappa free trial.

Marketing 191

Marketing LinkedIn Instagram Twitter 191

Sherrilynne Starkie

JANUARY 29, 2018

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. And of course, software skills are paramount.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

MARCH 2, 2013

Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time. According to Facebook , the Oscars scored a 7.17 on the Facebook Talk Meter, with most of the conversation emanating from the US. Related posts: New LinkedIn endorsements.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

APRIL 29, 2014

Let’s make LinkedIn endorsements smarter. PLEASE LIKE MY FACEBOOK PAGE. Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. This article was originally posted on Thornley Fallis. Related Posts: Getting everyone social media trained.

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

JANUARY 14, 2012

Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. The basic layout looks similar to Facebook and Twitter and it features a stream of posts that is generated by users and their Path friends. VISIT MY FACEBOOK PAGE.

MySpace 338

MySpace Vimeo Smart Phone Foursquare 338

Sherrilynne Starkie

MAY 21, 2013

New look and feel for LinkedIn. PLEASE LIKE MY FACEBOOK PAGE. It’s a great reference tool. The Impact Of Color Within A Logo Design infographic. Related posts: Microsoft’s new logo. ICANN gets cool Toronto look and feel. Related articles. What You Need to Know About the 5 Different Logo Design Backgrounds.

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Microsoft LinkedIn Features Tools 284

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. LinkedIn’s new share button. PLEASE LIKE MY FACEBOOK PAGE. Originally published January 12, 2011). Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Canadians love social media, especially in Ottawa.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 7, 2012

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. LinkedIn’s new share button. I’ve posted my slides below.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. PLEASE LIKE MY FACEBOOK PAGE. My social capital in Ottawa.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. Down a new path?

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

DECEMBER 7, 2013

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. This article was originally published on ThornleyFallis.ca. Related articles.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

APRIL 6, 2018

Facebook, LinkedIn, Twitter and Pinterest are all featured. Facebook plans to restrict data access. Pinterest has hired Facebook's Matt Hogle as global head of small business. Facebook news feed update helps USA users identify fake news. LinkedIn gets only one request for member data from Canada's government.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. PLEASE LIKE MY FACEBOOK PAGE. Social Capital Ottawa.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

FEBRUARY 16, 2013

Related posts: New LinkedIn endorsements. PLEASE LIKE MY FACEBOOK PAGE. It’s a simple way to deter scrapers. This article was originally posted on Thornley Fallis. Top tips for bloggers and brands. Pinterest for business. Click here to start to receive my newsletter. Related articles.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 11, 2013

Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. New look and feel for LinkedIn. PLEASE LIKE MY FACEBOOK PAGE. This article originally posted at thornleyfallis.ca. Related posts: Microsoft’s new logo. ICANN 45 gets cool Toronto look and feel.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite).

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 17, 2013

Related posts: Five Ottawa Facebook pages worth checking out. PLEASE LIKE MY FACEBOOK PAGE. February 17: this week in social media. View more lists from Sherrilynne Starkie. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. Related articles.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

JULY 31, 2018

It’s for people who are not sure the differences between Facebook, Twitter, Instagram, Snapchat, Linkedin or Youtube. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media. The majority agreed on basic training.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. LinkedIn’s Top Voices list celebrates power users.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Facebook Rolls Out New Live Video Tools. Facebook has launched several new features to make it easier for publishers to go live. LinkedIn introduces job matching feature. May 16, 2018. Follow List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186