Facebook and LinkedIn - Social Media Informer

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

B2B

B2B LinkedIn Marketing StumbleUpon

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIN - 2.

OpenSocial

OpenSocial YouTube LinkedIn MySpace

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. Share this on Linkedin. We hope you agree! Tweet This! Share this on del.icio.us.

Advertising

Advertising Facebook Adwords B2B

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

LinkedIn Badge Project Comments

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform

Platform Facebook CPM CPC

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

System

System B2B Facebook Marketing

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Share this on Linkedin.

Advertising

Advertising Crowdsourcing Facebook Case Study

WEEK 1: Introduction to LinkedIn - Work Literacy

Buzz Marketing for Technology

OCTOBER 6, 2008

WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. than Facebook with a more formal culture of relationships and connections. Because LinkedIn is designed for professional networking, thereâ??s

LinkedIn Badge Screencast Forums

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn. Used LinkedIn recommendation ads to invite endorsements and engage target users.

Social Media

Social Media Jive ROI Press Release

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

B2B

B2B Advertising CPC Marketing

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Share this on Linkedin. Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. There doesn’t seem to be anything really new. Tweet This!

B2B

B2B Social Media Marketing StumbleUpon

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands

Brands Hubspot Social Capital StumbleUpon

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Share this on Linkedin.

Social Media

Social Media Microblogging StumbleUpon Digg

Why you need to build your Social Capital?

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Social Capital

Social Capital Social Graph LinkedIn Social Networking

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

JUNE 17, 2010

My son Philip and I created a Facebook Page (you expect anything less from me) for the team of 9 other guys I will be joining on the race to Bermuda. Share this on Facebook. Share this on Linkedin. It’s a lot of endurance during these conditions across 635 nautical miles in the open ocean. Tweet This! Share this on del.icio.us.

Team

Team StumbleUpon Digg Reddit

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Facebook. Share this on Linkedin. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Perhaps as more people get comfortable being extroverted and live completely transparently then we will see a shift in that law to a ratio that resembles more of the online population.

Social Media

Social Media Lurker Crowdsourcing Wiki

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Share this on Linkedin.

B2B

B2B Social Media Radian6 Tweetdeck

5 ways to use social media for solution marketing

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development.

Social Media

Social Media Jive Marketing B2B

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. Here there must be the right balance between paid, owned and earned media.

B2B

B2B Adwords ROI Hubspot

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). Red Resener, LinkedIn). Facebook group, Nellie Deutsch ). ELearning Guild group : This is the LinkedIn group for members of. Brandon , LinkedIn). Lovelace , LinkedIn).

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!

Quantcast

Quantcast Data comScore Microblogging

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

Share this on Facebook. Share this on Linkedin. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B

B2B Marketing StumbleUpon Patterns

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

FEBRUARY 2, 2010

Share this on Facebook. Share this on Linkedin. Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Campaign

Campaign Social Media StumbleUpon Digg

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Facebook. Share this on Linkedin. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Tweet This!

B2B

B2B Platform Social Media Marketing

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing

Marketing Adwords Mobile Social Graph

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

Share this on Facebook. Share this on Linkedin. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on del.icio.us.

B2B

B2B Social Media Marketing Survey

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

Share this on Facebook. Share this on Linkedin. This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B

B2B Curation Communities Marketing

Fire your Director of Social Media!

Buzz Marketing for Technology

DECEMBER 22, 2009

Share this on Facebook. Share this on Linkedin. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This! Share this on del.icio.us. Share this on Reddit.

Social Media

Social Media StumbleUpon Digg Reddit

iPad saves the Page Advertising Business

Buzz Marketing for Technology

MAY 4, 2010

Share this on Facebook. Share this on Linkedin. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation.

iPad

iPad Advertising StumbleUpon Digg

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Share this on Facebook. Share this on Linkedin. But also you can think of this as where you can use your content in other social spaces. Tweet This! Share this on del.icio.us.

B2B

B2B Content Marketing Syndication

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

JULY 21, 2010

Share this on Facebook. Share this on Linkedin. We may have come a long way over the last few years in this area but there is still a long uphill climb from here. Let’s keep working toward getting to the summit! Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Marketing

Marketing StumbleUpon Digg System

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Facebook. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. IT was already on the scene with Web 2.0 Tweet This!

Web 2.0

Web 2.0 Social Capital StumbleUpon Digg

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

JANUARY 5, 2010

Share this on Facebook. Share this on Linkedin. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Remember this is the year that social starts to transform other areas of your organization! Tweet This! Share this on del.icio.us.

StumbleUpon

StumbleUpon Digg Reddit B2B

Technology for Small Business

Buzz Marketing for Technology

JUNE 25, 2008

So he turned to LinkedIn, an online social-networking service that ? unlike the popular consumer-oriented service Facebook ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? Now, about 10 months later, he?s

Small Business

Small Business Plaxo Real Estate MySpace

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

Share this on Facebook. Share this on Linkedin. Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This! Share this on del.icio.us.

B2B

B2B Mobile Marketing Foursquare

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

JUNE 30, 2010

Share this on Facebook. Share this on Linkedin. The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Tweet This! Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

B2B

B2B ROI StumbleUpon Comparison

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Facebook. Share this on Linkedin. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B

B2B Marketing Loyalty StumbleUpon

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Facebook. Share this on Linkedin. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. I think growing and focusing on this group is the key to igniting more WOM in your business!

Influencer

Influencer B2B Marketing Wikipedia

When will Amazon go Social?

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies.

eBook

eBook Sites LinkedIn Groups

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

JANUARY 12, 2010

Share this on Facebook. Share this on Linkedin. Initially Greenpeace was hoping one of the more thoughtful names would be chosen so they left the competition run for a week longer hoping that would change the result – but it only made the results stronger in favor of Splashy. Tweet This! Share this on del.icio.us. Share this on Reddit.

Crowdsourcing

Crowdsourcing Reddit Cause marketing Meme

Ways to spend your Social Capital

Buzz Marketing for Technology

JULY 20, 2009

A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Facebook Connect has been generally available now for a while and quietly we are seeing sites begin to take advantage of it.

Social Capital

Social Capital Social Networking Microsoft Buy

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

AUGUST 25, 2010

Share this on Facebook. Share this on Linkedin. As a brand manager I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it’s too late. Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

iPhone

iPhone Brands Apple Microsoft

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

Share this on Facebook. Share this on Linkedin. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value. 4 Max strategy – maximize appearance in channels. 4 But maybe only the core one makes money. Tweet This! Share this on Reddit.

Social Media

Social Media Marketing B2B StumbleUpon

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Facebook. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. IT was already on the scene with Web 2.0 Tweet This!

Web 2.0

Web 2.0 Social Capital StumbleUpon Digg

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

YouTube - What is LinkedIn? Part 2

Trending Sources

Facebook Advertising for Dummies (Wiley)

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Could Facebook become a Lead Nurturing platform?

Will Facebook replace your B2B Marketing email system?

Generating a Buyer Persona with Facebook Advertising

WEEK 1: Introduction to LinkedIn - Work Literacy

Make Your CFO a Social Media Fan

1:1 Social Advertising in B2B Marketing

Social Media – is it really mainstream in B2B Marketing?

Sharing is how you build a Brand

Social Media and the Contact Center for Dummies (Wiley)

Why you need to build your Social Capital?

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Do you need to be an Extrovert to be in Social Media Marketing?

Social Media Listening for B2B Marketing

5 ways to use social media for solution marketing

Interview with Dave Chaffey of Smart Insights

Directory of Social Networks for Learning Professionals

Why Your Marketing Needs Real-Time Data

The 4 C’s of B2B Marketing

Social Media is not a campaign it’s a commitment!

How to Choose a Social Media Listening Platform for B2B Marketing

10 BtoB Marketers Predictions for 2010

Social Media Budget Ratio in B2B Marketing

B2B Marketing needs to Curate a Vibrant Community

Fire your Director of Social Media!

iPad saves the Page Advertising Business

B2B Marketing Content: Lure or Lasso?

Closed Loop Marketing – still a long way to go

Social CMO – Will CMO’s miss this opportunity?

2010 – Welcome to the Age of Customer Service

Technology for Small Business

Going Mobile with B2B Marketing – Part II

Getting a customer is not the end goal it’s the middle

B2B Marketers Fate Rests in the Hands of a Few

Influencers vs Advocates in B2B Marketing

When will Amazon go Social?

What you can learn from Mister Splashy Pants

Ways to spend your Social Capital

Could AT&T kill the iPhone Brand?

The 4 P’s to Social Media Marketing

Social CMO – Will CMO’s miss this opportunity?

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