Facebook and LinkedIn - Social Media Informer

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn Engagement Statistics Microsoft

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn Engagement Statistics Microsoft

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. From the unexpected sonogram photo to first hearing of a family death, people are choosing Facebook for the wrong type of communication at the wrong time.

Facebook

Facebook Instant Messaging SMS Posterous

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

JUNE 11, 2010

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Facebook is the Gateway Drug of Social Media (12). Share this on Facebook. Share this on LinkedIn. Photo credit: swiv via flickr. Related Posts. Stumble upon something good?

Questions

Questions Social Media Privacy Posterous

Billboard Yourself

Adam Cohen

JUNE 17, 2010

Share this on Facebook. Share this on LinkedIn. The Economic Downturn Is Accelerating Digital (0). 1 + 1 = 3: Rosetta and Brulant (8). The Digital Five Tool Player (7). Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This! Email this to a friend?

Vimeo

Vimeo Posterous Feed Reader StumbleUpon

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

For the first time, more than half of all online adults 65 and older (56%) use Facebook. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups.

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

For the first time, more than half of all online adults 65 and older (56%) use Facebook. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups.

Data

Data Flickr Statistics Survey

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

Share this on Facebook. Share this on LinkedIn. No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This! Send this page to Print Friendly.

Brands

Brands Posterous Foursquare StumbleUpon

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. Share this on Facebook. Share this on LinkedIn. After all, Twitter is for narcissists , right? The Social Media Landing Page Phenomenon (13). News Flash: Big Brands Can Be Social Too (6).

Badge

Badge Twitter Proposal Brands

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

Email marketing approaches need to factor in calls to action in social platforms, like soliciting ratings and reviews for products and services, or asking customers to become fans on Facebook. Share this on Facebook. Share this on LinkedIn. Making the Leap: Why Companies Struggle with Social Media (9). On Beyond Snake Oil (1).

Social Media

Social Media Paid Search comScore Posterous

On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

Share this on Facebook. Share this on LinkedIn. Brand Fusion: Creative, Search and Media (4). 5 Ways Social Media Impacts Consideration (9). Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This! Send this page to Print Friendly.

Posterous

Posterous Consultant StumbleUpon Flickr

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook. Share this on LinkedIn. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Tweet This!

Company

Company Social Media Posterous StumbleUpon

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

Share this on Facebook. Share this on LinkedIn. Making the Leap: Why Companies Struggle with Social Media (9). Social Media Does Not Exist (17). Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This! Send this page to Print Friendly.

Tools

Tools Posterous SEO StumbleUpon

Social Media Chat Tuesday, July 21st

Adam Cohen

JULY 19, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Social Media

Social Media Disqus Web 2.0 Badge

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

SEPTEMBER 22, 2010

Share this on Facebook. Share this on LinkedIn. Untapped CRM: Social Breadcrumbs (36). The Economic Downturn Is Accelerating Digital (0). The Digital Five Tool Player (7). Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous. Tweet This!

Wiki

Wiki Campaign Film Posterous

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Badge

Badge Disqus Web 2.0 Retail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Research

Research Social Media Marketing Retail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. Share this on Facebook. Share this on LinkedIn. My Diorama. This was quite the opposite of those book reports – the book is worth the read. Share it on StumbleUpon.

Marketing

Marketing Review Tweetdeck Posterous

Social Media Informer

Adam Cohen

Engaging the Right Audience on LinkedIn

Engaging the Right Audience on LinkedIn

Trending Sources

On Facebook and the Death of Etiquette

How Often Do Ethical Questions Impact Your Social Media Efforts?

Billboard Yourself

Update Your Segmentation Model With Social Data Before It’s Too Late

Update Your Segmentation Model With Social Data Before It’s Too Late

Some Brand Haiku Humor

Twitter Badges For Brands Who Want to Avoid Narcissism

Social Media Does Not Exist

On Beyond Snake Oil

Making the Leap: Why Companies Struggle with Social Media

The Digital Five Tool Player

Social Media Chat Tuesday, July 21st

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

I Will Not Write About Old Spice

10 Reasons Market Research is Critical to Social Media

Micromarketing: Relationship Marketing Through Advocacy

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