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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Holding events both online and offline is now part of media management.

comScore 199
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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Social Sharing – Getting News Content Right in 2011

Proactive Report

They share news with one another on social sites like Facebook and Twitter. Just this week Facebook surpassed Google and is now the number one site visited on the Internet. Facebook drives 3x more traffic to news sites than Google News. A trend to watch is the use of more than one image or video in a slide show/carousel.

News 95
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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Apple released the first iPad in April of 2010 and sold 3 million within 80 days. What would have taken a crew of at least 3 to 4 to do lighting and sound equipment, as well as post-production and editing can now be done on a smart phone and a laptop. Digital cameras are shrinking in size yet their capability is improving.

Journal 99
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Why Your Business Presence Has To Be Mobile Ready

Navolutions

This is only going to get bigger with the addition of more entry-level android devices, cheaper iPads, mobile Windows 8 devices, and many other mobile options. 48% said that if a site didn’t work well on their smart phones, it made them feel like the company didn’t care about their business.

Mobile 127
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Create and Optimize Visual Content: a new PR skill

Proactive Report

Forbes called the rise of visual content the breakout trend of 2012. 3 7% increase in engagement is experienced when Facebook posts include photographs. Shooting – with a camera, an iPad or a smart phone. Or quickly in iMovie on the iPad. note the word compelling). They climb to 7.4X Scripting a video.

Skills 101