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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Create a URL with UTM Parameters. Facebook URL Builder.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager. How do I find it?

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How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.