Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This article was written by AI and edited by Bill Hartzer.

Instagram 164

Instagram Brands Collaboration Facebook 164

Sprout Social

JULY 13, 2022

Little nuances in platform and communication preferences can become major cultural differences when combined. To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. based marketers.

Social Media 98

Social Media Strategy Statistics Trends 98

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. We looked at overall social metrics across all platforms to get a sense of how different industries use social media each day.

Industry 122

Industry Real Estate Social Media Sports 122

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 106

Platform Tips Buy Instagram 106

Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Providing Important Information. Instagram is an under-utilised platform for providing pure information.

Platform 152

Platform Engagement Hashtag Eventful 152

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files? That Facebook has a list of some 5.8

Social Media 172

Social Media Facebook Marketing Proposal 172

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Phasing Out the Facebook Pixel.

API 155

API Conversation Tips Facebook 155

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. This initiative is launched, because Facebook users love to communicate and make updates. Application Dashboard With this new feature of an Application Dashboard, you have the possibility to be more in control of your Facebook account.

Platform 185

Platform Facebook Applications Notification 185

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 114

Facebook How To Aggregator Metrics 114

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

URL 210

URL Facebook How To Analytics 210

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 205

Activities Facebook How To URL 205

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket.

Facebook 161

Facebook Marketing Eventful Social Media 161

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. Start with the basic stuff: demographic information. The simplest way to measure the size of your audience is to use Facebook Ads Manager. This is a massive issue for many brands. And what can you do to make their life that little bit easier?

Social Media 215

Social Media How To Survey Analytics 215

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. Two-thirds of US adults regularly use Facebook.

Social Media 220

Social Media Reddit LinkedIn Research 220

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. According to Melinda, the 3 best reasons to use Facebook in your social strategy include: Market-Share : your competitors are not usually advertising as strongly there. Meet Melinda.

B2B 155

B2B Facebook Apple LinkedIn 155

Social Media Today

MAY 12, 2020

Facebook has published its latest Community Enforcement Update, providing insight into how many fake accounts are on the platform, how many content appeals its seeing, government requests for information are more.

Publishing 217

Publishing Content Facebook Communities 217

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 120

Facebook How To Publishing Analytics 120

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

Platform 117

Platform Social Media Tumblr Reddit 117

Social Media Strategies Summit

FEBRUARY 1, 2024

Start by gathering the following top-level information and social media metrics : Which social networks are they on? However, you’ll be better off using a paid platform like Hootsuite or Sprout Social. Step #3: Capture Platform-Specific Data It’s time to get granular by diving into each of your competitors’ social accounts.

Analysis 186

Analysis Social Media How To Hashtag 186

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Social Media Management 119

Social Media Management Social Media Platform Review 119

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . One of our surveyees said, “My most used social media platform is definitely Instagram.

Platform 66

Platform Statistics Survey Instagram 66

BeingOptimist

MAY 31, 2023

There are no neutral apps that can provide this information. It also collects information about photos and videos that users edit and share. VSCO doesn’t officially support any third-party programs to manipulate its platform. The privacy policy will inform you of what facts the app stores and how it uses that data.

Privacy 98

Privacy Platform Policies FAQ 98

BeingOptimist

JANUARY 6, 2024

Can you see who views your Facebook page? Facebook, as one of the leading social media platforms, is no exception. Its privacy settings play a significant part in managing a user’s online presence and protecting their information. Is It Possible To See Who Views Your Facebook Page?

Privacy 52

Privacy Facebook Applications Policies 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Facebook 115

Facebook Privacy How To Film 115

Ignite Social Media

FEBRUARY 28, 2020

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers.

Instagram 149

Instagram Facebook Policies Buy 149

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

JULY 30, 2020

B2B Webinar platforms offer tools that allow the audience to participate and engage in a personal and personalized way with the speakers and audience. If you’re looking to collect lead information from attendees before the webinar, search for a webinar software that offers landing pages as part of the service. WebinarJam. Ease of use.

B2B 98

B2B Platform Price Software 98

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

Fashion 52

Fashion Platform Engagement Social Media 52

agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. How to Sell More on Facebook.

Facebook 166

Facebook How To UGC Social Media Management 166

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 105

Instagram Facebook Marketing Features 105

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141