Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

APRIL 11, 2011

I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. When you hear the statistics about the percentage of people that check their Facebook account before they even get out of bed, sadly, that would be me! We need and want news, information, etc. Are we as a culture addicted to social media?

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

AUGUST 22, 2011

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. A great PR person would have relationships at all the big publications going back years, and having a Rolodex, meant just that: having a bunch of hard to get contact information for how to get in touch with writers. It’s doubtful.

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Press Release Journal Flickr Report 48

Jeff Esposito

DECEMBER 9, 2010

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. We can’t let emotions or typos get the best of us. In fact being on social networks is just a small part of our daily routines. Conversing.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

AUGUST 2, 2010

Very engaging and informative. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? link] frank barry Very well done y'all jeffespo It is a great presentation, I can't take credit for making it though. Just finding it Lei De Guzman awesome presentation I’d say.

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

MARCH 28, 2011

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. Sorry, Yelp: I’m kinda over you. I can see where my friends have recently checked in.

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. If a conference speaker gives a great sound bite or two, take a second to digest it.

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Construction Conference Hashtag Applications 46

Jeff Esposito

APRIL 1, 2011

For more information on Christina, check out her bio below. As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. This is a guest post from Christina Khoury , a founding member of the PR Breakfast Club.

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Social Media Hotels Travel Delicious 42

Jeff Esposito

MARCH 4, 2011

It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. Hope to catch up with you on the interwebs next week, enjoy this week’s edition of Five for Friday. This new study from groupm is worth printing out and taking a look at.

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Sports Conference Influencer Social Media 28

Jeff Esposito

JULY 28, 2010

In the morning, I received the following email alerting me that the order had been cancelled: Greetings from Amazon.com, We’re writing to inform you that your order 102-6266013-2851404 from The Golf Warehouse has been canceled. On TGW’s Facebook page there were comments ranging from inquisitive to vulgar. Around 4:00 p.m.

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Price Issues Comments Company 51

Jeff Esposito

APRIL 5, 2012

Claims Kate Upton Campaign a Success: 120,000 Additional Facebook Likes – If you ever doubted the adage Sex Sells, look no further than this Carl’s Jr. How Does Facebook’s New Timeline Impact Engagement? – A lot of conflicting information has come out over the past week on what the Timeline means for engagement for business.

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Case Study Class Issues Education 40

Jeff Esposito

FEBRUARY 24, 2011

Facebook, Twitter, LinkedIn, etc.) For more information on the stats, check out the full release here. I figured that some of you would find interesting. On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g.

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Small Business Statistics Survey Study 41

Jeff Esposito

JANUARY 28, 2011

But hey if it is a consolation to state senators, the Governor and his staff can still Tweet so you should just listen to them for information even if it doesn’t relate to your district. It’s a time suck and annoying, but now hopefully that will change with this new service, Hyper Alerts.

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Class Notification Policies Survey 21