Direct Marketing Observations

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Why did Facebook create Places?

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When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Meanwhile Google, creates the Google Person Finder which is pulling all relevant search information about people affected in the region into a simple interface. You can either supply information that you know about someone or you can search information posted about someone you know.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

During that time, the one binding thread that kept us all on the same page, so to speak, was information. It’s not just Twitter and Facebook anymore either. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Both real and imagined.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

There’s a reason why Twitter is killing Facebook in CTR rates. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Tags: social media Social Networks Facebook Twitter marc meyer predictive modeling. Think of Wal Mart or Astroturfing. Get serious about mobile.

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The Takeaway from Social Media in 2010

Direct Marketing Observations

Yes we have a right to know what information is being gathered about us, how it is used and whether it is gathered at all, yet most of us are too busy trying to get on the other side of an app to be bothered with reading a EULA or a TOS agreement. Facebook did the same thing when it came to compromising our privacy the first time.

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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. Because we still want the best deal possible.

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Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. 7) Remember when I told you to forget about Facebook? Because B2B is focusing on social media. how to win.

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