Dave Fleet

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Disclosure And Facebook’s Social Plugin

Dave Fleet

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. By leaving the ‘Post to Facebook’ box selected, your comment will be published to your Facebook profile in addition to Financialpost.com.&#.

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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Information was not published often enough (14 percent). Interesting, useful data. This follow-up chart in the post, however, is next to useless.

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. Community Pages 101.

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Four theories on the declining trust in Canadian social media

Dave Fleet

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Meanwhile, trust in social media fell by six per cent. The gradual decline of Twitter.

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Privacy Is About Control, Not Anonymity

Dave Fleet

I don’t care if my credit card company, Amazon, Google or Facebook have my information. I want control over how companies use my information. I just need confidence that I can control how my information is used, and the means to do so. I think Seth missed the mark with this one. You know what I want? How about you?

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Gaining new fans on your Facebook page, or followers of your Twitter account, won’t solve your business problems. Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. regular employees) and to “people like you.”

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

The results show that one-way uses of social media actually marry two of the least-trusted sources of information – advertising and company sites (this is consistent with Forrester’s take on the strengths and weaknesses of different media ). Do you agree? Image: Edelman’s 2010 Trust Barometer ).