Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Supporting Resources: Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121).

Nielsen 165

Nielsen How To Overview Influencer 165

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Are you influencing brand perception in a positive way?

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167

Analytics Google Metrics ROI 167

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy.

Influencer 60

Influencer Strategy How To Collaboration 60

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Are you influencing brand perception in a positive way? Every brand touch is an opportunity to influence perceptions, to build your reputation.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

JUNE 8, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Big Announcement! Brand Storytelling in a Nutshell.

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. Are you influencing brand perception in a positive way? 15 Tips to Zoom Your Brand (white paper).

Brands 109

Brands Strategy Reputation Authentication 109

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share this on Facebook. Tweet This! Share this on Reddit.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share this on Facebook. Tweet This! Share this on Reddit.

Types 255

Types Content Case Study Press Release 255

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar How to Write Your Brand Story – 6 Must Have Content Elements Why, What and How of an Audience First Marketing Strategy and Segmentation. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. That’s requires gathering and analyzing data.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. White paper downloads. Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Convince & Convert

FEBRUARY 5, 2018

A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Content 163

Content Training Marketing Industry 163

Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin!

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. Need help honing in your Facebook marketing strategy or launching a new product or service?

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Build relationships.

Social Media 176

Social Media B2B Hubspot Exercises 176

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. The company is active on Twitter, Facebook, TikTok, and Instagram. Repurposing content Looking to turn a white paper into an Instagram post? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

SEPTEMBER 2, 2016

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. 15 Things Smart, Social Savvy Business Marketers Never do on Facebook. SoundCloud.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Janet Fouts

FEBRUARY 11, 2013

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Some are great conversation wranglers, s**t-disturbers even. Some are analytical thinkers and know how to extract ROI from a stone. Fer god’s sake, really?

Communities 141

Communities Jive Content Meme 141

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. 15 Tips to Zoom Your Brand (white paper). Your brand is so much more than your logo. Audience Analysis Worksheet.

Brands 60

Brands Strategy Reputation Training 60

Buffer Social

DECEMBER 17, 2018

Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018).

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. How to Get Your Social Marketing Budget Approved (white paper).

Data 60

Data Social Media Brands Authentication 60

Bill Hartzer

JUNE 24, 2009

Word of Mouth is the number one influencer of business buyers’ purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm.

B2B 101

B2B How To Technorati Case Study 101

Pam Moore

OCTOBER 16, 2019

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Mindjumpers

DECEMBER 3, 2010

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.).

Content 213

Content Social Bookmarking Press Release Research 213