Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2. Share this on Facebook. Budget: $0 (I have no budget, I need something free!). Social Mention. Social Media Monitoring.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

OCTOBER 19, 2010

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Influencer identification. Influencer identification.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Find influencers. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Radian6 Strategy SM2 155