Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. reengineering retail. consumerism.

Retail 56

Retail Advertising Industry Influencer 56

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video 121

Video Retail Hosting Fashion 121

Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. reengineering retail. consumerism.

Retail 49

Retail Advertising Industry Influencer 49

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Strategy Exercises Retail 112

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. Pin them to the top of your brand Facebook page so people can find them.

CPM 175

CPM Social Media CPC Sample 175

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

Retail 177

Retail Upcoming Buy Social Media 177

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. But partnering with the right Instagram influencers has significantly enhanced their efforts. It’s expected to generate 6.8 billion U.S. There’s more.

Products 164

Products Instagram Brands How To 164

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. With Facebook’s various monetization methods already in play, it would only make sense for them to take these abilities to their other family of apps. This IGTV Partner Program will allow influencers to run ads on their videos.

Instagram 171

Instagram Retail Influencer Social Media 171

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Ignite Social Media

OCTOBER 12, 2017

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. What Works for Brands (and What Doesn’t) on Facebook. Facebook Testing Image Recognition for Products. Among the findings?

Brands 94

Brands Facebook Retail Study 94

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person. Our Hypothesis.

Research 163

Research Engagement Facebook Retail 163

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

Video 131

Video Retail Influencer YouTube 131

Ignite Social Media

OCTOBER 14, 2021

Facebook, Instagram, Pinterest, TikTok, and Snapchat all have their own version of digital storefronts where users can browse, place orders, and even make purchases directly within the respective app. Resources for Social Media Shops: Facebook and Instagram Shops Pinterest Shops TikTok Shopping Snapchat Shops. #2) 3) AR Integrations.

Trends 181

Trends Hosting Team Resources 181

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.

Brands 120

Brands UGC Authentication Comparison 120

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform.

Trends 195

Trends Social Media Authentication Instagram 195

Likeable

NOVEMBER 1, 2021

Most of the major platforms invested in e-comm—such as Instagram, Facebook, Snapchat, TikTok, and Pinterest—now have some version of shoppable posts. Facebook, Instagram, and TikTok have made the most progress with their live streaming products so far. When people think of shopping on social, this is likely what they think of.

Social Media 107

Social Media Instagram Retail Eventful 107

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Partner with influencers to sell your products. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. People are receptive to advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Enabling shopping on Instagram is a smart move for e-tailers and brands who already have an active product catalogue on Facebook. Having a connected Facebook Page. Instagram ads.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 115

Brands How To Authentication Collaboration 115

Ignite Social Media

MAY 6, 2020

Over the last few years, thousands of pop up brands have flooded Instagram, Facebook and other social platforms selling low-quality products, often with month-long shipping times. Which retailers are the most successful in America today? In almost every case, however, your test is not going to generate an immediate positive ROI.

ROI 154

ROI Marketing CPC Retail 154

Ignite Social Media

AUGUST 27, 2020

Industry giants like Facebook, Instagram, and YouTube have dominated as the most popular platforms for years. Social platforms like Instagram, Facebook, and Pinterest have been collaborating with brands for years to advertise products and services. “According to a Cisco study , by 2022, 82% of all online content will be video content.

Trends 127

Trends Social Media Content Retail 127

Sprout Social

AUGUST 18, 2022

This includes, but is not limited to, photographers, videographers, models, artists and influencers. Category labels , such as influencer, blogger, public figure, artist. Generally, Instagram creator accounts are best suited for influencers, content creators, public figures, photographers and artists (again, just to name a few).

Instagram 115

Instagram Notification Influencer Data 115

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Facebook Shops. Over 250 million users and 1 million sellers actively use Facebook Shops each month. A round up of expert predictions for social shopping in 2022.

Platform 108

Platform Tips Buy Instagram 108

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Affiliate marketing programs can be an effective way for brands to work with large-scale content creators like major podcasters and social media influencers. Get the free template now!

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Ignite Social Media

MARCH 30, 2020

If, however, you are a retailer for whom ads would encourage people to come to your stores, this would not be a great time to run paid ads for that. Our clients are seeing increases in engagements across a wide variety of industries, with particularly high movement (over 800%) for key sectors such as retail and utilities.

Social Media 106

Social Media Marketing Discount Health Care 106

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. Some platforms, like Facebook, offer their own botmaking tools.

B2B 106

B2B API Facebook Survey 106

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Facebook Shops. Instagram Feature #1: Facebook Shops. Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Instagram Shop. Badges on Instagram Live.

Features 109

Features Instagram Badge Influencer 109

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

DECEMBER 15, 2021

Social commerce blends ecommerce and social media best practices as an exciting, profitable development in the retail marketing area. Social commerce applies to diverse shopping scenarios, ranging from product search, influencers, and mobile pay. From now on, we’re going to be metaverse-first, not Facebook-first,” he said. .

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. But up until recently, the actual path to purchase has been disjointed.

Buy 109

Buy Trends Upcoming Retail 109

Sprout Social

MAY 19, 2021

The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. Identifying what influences people to share content is the first step in creating a strategy for repeat success.

Engagement 136

Engagement Brands Review Influencer 136