Remove influence

Social Media Strategery

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community? She's the founder's mom.

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Today I see a world where social media has been weaponized to manipulate the public, and where everyone — brands, influencers, politicians, friends, and family members — is no longer interested in conversations, but in capturing the most likes, clicks, and views as efficiently as possible.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

You’re better off knowing and understanding the fundamental principles behind communicating with someone face-to-face than trying to replicate the influence that the War of the Worlds broadcast had on the American public. He’s probably in a Facebook group with your client, and guess who’s going to see him complaining about you?

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he share it with his 100K Twitter followers and Facebook fans? The reach and influence of some organizations’ owned channels rival that of some traditional publications. For example -. That reporter at the New York Times just called and said he’s doing a story on your brand! Will he blog about it too?

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. The study found that these moms are re-defining themselves into a new social class and social mindset. They use coupons…a lot.

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