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Sherrilynne Starkie
MAY 14, 2018
One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes other influencers such as members of the public who have large or loyal social media followings. Adding other influencers will broaden this. We recommended Facebook and Twitter ads, native ads and sponsored content.
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Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.
Sherrilynne Starkie
APRIL 5, 2018
The new approach was to develop relationships with some online influencers with large and loyal social media followings. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. You’re going the wrong things.
Sherrilynne Starkie
FEBRUARY 18, 2020
It means reporters and other news professionals are now restored to the position of influencer. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers.
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes other influencers such as members of the public who have large or loyal social media followings. This also includes native ads and influencers marketing. Adding other influencers will broaden this.
Sherrilynne Starkie
AUGUST 29, 2018
This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.
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